Boost your e-commerce conversions with high-impact experimentation
AB Tasty lets you launch powerful, meaningful experiments across your entire customer journey – no dev team required.
See AB Tasty in action, book your demo today
Over 1,500 leading companies use AB Tasty to accelerate their digital growth
Elevating e-commerce experiences
Built for every stage of the customer journey
Focus on what truly matter to your growth. With AB Tasty you can test everything that might increase your conversion rate and customer loyalty:
- Cart, checkout, delivery steps
- Product recommendations
- Variants by device, location, segment, intent
- Product pages visuals, messaging, prices
- Social proof, urgency elements, countdowns
Ready for e-commerce performance and scale
No code. No hassle. Just fast, conclusive testing. AB Tasty is designed for marketing and CRO teams.
- Launch experiments in minutes with our visual editor, widgets, and ready-made segments.
- Make smarter, data-driven moves with a customizable analytics dashboard.
All while your website stays lightning-fast and flicker-free even during peak traffic periods like Black Friday.
Real people, real results
Get expert support at every step – our customer success team helps you turn every experiment into a win.
- Maximize your ROI with strategic guidance for all your experimentation campaigns.
- From step one to done, our dedicated CSMs provide support where you need it.
As your team expands, we grow with you. AB Tasty offers advanced workshops and CRO certifications to enhance your expertise and boost your team’s performance.
EmotionsAI – the only solution that segments visitors by emotional need
10 segments based on emotions
AI directly classifies your visitors into 10 segments, helping you reach both practical and impulsive buyers.
Find new personalization opportunities
EmotionsAI reveals where and how you can improve your visitors’ journey, and identifies the opportunity loss if you don’t.
Increase experiment efficiency
No more neutral tests. Reports allow you to dive into each variation in order to understand which emotional needs will give you the most uplift.
Building better customer experiences pays off
Case Study
GANNI experiments with it’s digital brand identity
Desktop Conversion Rate
+7.5 %
Case Study
Samsonite personalizes customer journeys with EmotionsAI
Overall Transaction Rate
+7.17 %
Case Study
Ulta Beauty
optimizes with product recommendations
Revenue Increase
+9 %
Features
Everything you need to guide your visitors from A to B
Test your journey
Easily run A/B tests, split tests, multivariate tests, multi-page tests, and A/A tests.
Pre-built AI Segments
Target by engagement level, including disengaged, wandering, high-value and loyal visitors.
EmotionsAI
Reduce neutral tests by seeing the impact of your test by emotional need.
Visual Editor
No code, low code WYSIWYG editor to easily build variations with no technical knowledge needed.
Custom Widgets
Build, animate, re-use and share your own widgets.
Performance Center
Manage campaigns to maximize website performance.
Cross-account sharing
Test go well? Spread the wealth by copying experiments across accounts.
Unlimited experimentation
Your ideas are never limited.
Widget Library
Test with pre-built experiences to boost engagement.
Dynamic Allocation
Based multi-armed bandit, limit the loss in low performing variations.
Audience Builder
Build your own segments based on a huge list of criteria including behavior, location and interests.
Access Management & SSO
Leverage your own SSO and manage permissions on one account or across multiple.
Full-stack experimentation
Experiment on both client-side and server-side.
Implementation made simple
Quick Start
- Simple tags implementation
- Pre-built widgets
- Visual editor
Enterprise-ready
- First loading time <100ms
- Worldwide CDN coverage
- Full SPA compatible
- High level of security
Complementary to your stack
- Compatible with any CMS
- Connect to your CDP/CRM
- Integrate with marketing automation
AB Tasty named a 2025 G2 Best Software
Leader in multiple categories, including A/B testing, Personalization, Mobile app optimization, and Feature management. Our reviews reflect high customer satisfaction and trust.
Chat with an AB Tasty e⎼commerce expert
Discover how AB Tasty helps leading brands optimize their e-commerce funnels. With faster testing, deeper insights, and measurable results.
