The customer experience optimization platform built for growth

AB Tasty helps digital teams deliver better journeys, faster, through real-time experimentation, personalization, and product recommendations.

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Over 1,500 leading companies use AB Tasty to accelerate their digital growth

One platform, endless optimization

Experimentation

Test and validate ideas across any journey, page, or device.

Personalization

Deliver tailored content based on real-time behavior, context, and emotion.

Product Recommendations

Leverage flexible AI algorithms to increase the relevance of messages, offers, images, etc. and boost revenue.

Get more value from every journey

Experiment Without Limits — Low-Code, Full-Code, Your Code

Fuel an idea engine with a library full of customizable widgets, an intuitive visual editor, and ready-to-use segmentation templates.

Go beyond optimization basics – test and personalize everything from product recommendations to content, customer journeys, and more.

Create tailored experiences for everyone with our AI audience intel – from first-time visitors to your most loyal VIPs.

No more guesswork. No more messy data. We make it simple to track conversions and ROI, so you know exactly what works.

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Real People. Real Expertise. Real Results.

Behind AB Tasty is a team of optimization experts ready to guide you from step one to launch and provide ongoing guidance on your experimentation roadmap

Ensure the best possible ROI from your campaigns with strategic guidance on your experimentation roadmap and technical support while implementing your campaigns.

As your team grows, we go with you. AB Tasty offers advanced workshops and CRO certifications to deepen your knowledge and elevate team performance.

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Smarter Segmentation = Bigger Wins

Target the right people with precision:
Use AI-powered segmentation, CDP integrations, and data lake connections to build detailed user segments for high-impact experiments.

Start fast with segmentation templates:
Get started from day one with pre-configured templates you can customize the way you need.

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EmotionsAI – the only solution that segments visitors by emotional need

10 segments based on emotions

AI directly classifies your visitors into 10 segments, helping you reach both practical and impulsive buyers.

Find new personalization opportunities

EmotionsAI reveals where and how you can improve your visitors’ journey, and identifies the opportunity loss if you don’t.

Increase experiment efficiency

No more neutral tests. Reports allow you to dive into each variation in order to understand which emotional needs will give you the most uplift.

Optimization for every industry

Ecommerce & Retail

Optimize product discovery

Test product page layouts, optimize product discovery, and deliver real-time, AI-powered product recommendations across every channel.

Travel & Hospitality

Increase bookings

Increase booking conversion with personalized content based on emotions, cross-device testing, and real-time messaging.

Financial Services

Build trust

Optimize onboarding journeys, personalize content based on customer intent, and validate which experiences build trust.

See how GANNI used AB Tasty to boost
average order value by 12%!

Building better customer experiences pays off

Case Study

GANNI experiments with it’s digital brand identity

Desktop Conversion Rate

+7.5 %

Case Study

Samsonite personalizes customer journeys with EmotionsAI

Overall Transaction Rate

+7.17 %

Case Study

Ulta Beauty
optimizes with product recommendations

Revenue Increase

+9 %

AB Tasty named a 2025 G2 Best Software

Leader in multiple categories, including A/B Testing, Personalization, Mobile App Optimization, and Feature Management. Our reviews reflect high customer satisfaction and trust.

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Implementation made simple

Quick Start

Simple tags implementation
Pre-built widgets
Visual editor

Enterprise-ready

First loading time <100ms
Worldwide CDN coverage
Full SPA compatible
High level of security

Complementary to your stack

Compatible with any CMS
Connect to your CDP/CRM
Integrate with marketing automation

Common Questions

How quickly can we implement an experience optimization solution?

With’s AB Tasty’s lightweight and easy to implement tag, you can start personalizing and optimizing your website within days.

Will an experience optimization solution affect our site performance?

Not at all! At AB Tasty, our solution is optimized with first loading times under 100ms. Our tag is served by a worldwide CDN to ensure all our customers’ visitors get the file from the nearest location to reduce response time and speed up website loading time.

Can we customize our experience optimization strategies?

Yes – take full control of your strategy or let AI boost your forward faster (or both!) . Our platform gives you the flexibility to fine-tune both recommendations and personalization while maintaining optimal performance.