Highly personalized recommendations for each visitor from end to end
Use AB Tasty to deliver personalized shopping experiences at scale, in real-time. No matter how many SKUs or how large your site traffic, our flexible algorithms use all the data available to provide tailor recommendations, boosting engagement and conversions across every step of their journey.
See AB Tasty in action, request a demo
Over 1,500 leading companies use AB Tasty to accelerate their digital growth
Test thousands of strategies to achieve the best ROI
Marketing teams can easily deploy recommendation strategies with our user-friendly platform and drag & drop widget library.
Take the wheel or let AI drive, the choice is yours. Fine-tune product rankings based on your business priorities, or incentivize multi-product purchases by setting complementary categories.
✔️ Every commercial strategy: cross-sell, upsell, stock level-based, margins-based, and more.
Never miss an opportunity, across the entire journey
Add value at every step of the customer journey. From the homepage to follow-up emails. By strategically placing recommendations, you can elevate the shopping experience and drive conversions.
✔️ Everywhere in the funnel: websites, mobile apps, and emails.
✔️ Any marketing automation: SMS, chatbots, Whatsapp, kiosks, clientelling applications, etc.
Leverage every available data point to provide hyper-personalized recommendations
Our AI-powered system collects real-time data from your CRM, visitor behavior, in-store data, product feed, marketing automation platforms, and more to understand your visitors’ emotions and predict their needs.
This precise knowledge enables our algorithms to display the best-recommended products based on behavior and market insights.
✔️ Every recommendation strategy: similar to last viewed products, complementary to purchased products, category bestsellers, top new releases, and more.
Fashion, beauty, home
Personalization for every shopper
Fashion
Runway-ready recommendations, no matter the season
- Match complementary items
- Suggest similar styles
- Adapt to seasonal changes
Beauty
Relevant and radiant beauty recommendations
- Associated product suggestions
- Trending item highlights
- Brand loyalty optimization
Home and decoration
Personalized recommendations that turn houses into homes
- Compatible product suggestions
- Recently viewed reminders
- Best-seller highlights
Building better customer experiences pays off
Desktop Conversion Rate for GANNI
+7%
Overall Transaction Rate for Samsonite
+7.17%
Revenue Increase for ULTA Beauty
+9%
Features
Everything you need to generate relevant recommendations
Promote products
Push products or categories across the site or to specific widgets.
Email Recommendations
Drive more CTR and conversions through email recommendations that generate at open.
Exclude products
Exclude specific products, products already purchased, or products already in the cart.
Edit rules
Add, edit, prioritize or delete rules in an intuitive back-end.
Widgets
Add widget placeholders throughout the customer journey.
Easy integration
We adapt to your needs. Integrate our API for front-end control or let us handle the entire process with our JavaScript code.
Advanced A/B testing
Leverage AB Tasty’s best-in-class experimentation solution to optimize your recommendations strategy.
Combine data feeds
Leverage all your data, including online, offline, inventory, CRM, purchase, traffic source, etc.
Advanced analytics
Deep-dive into search term, click, and revenue performance
High-level recommendation logic
Build a recommendations strategy across several tenants.
Why choose AB Tasty
as your preferred EOP
Market Leaders
As a Forrester Wave leader and with first-rate G2 peer reviews, over 1000 brands trust us to help their marketing and product teams optimize and innovate.
Performance Focused
We understand that website performance is vital. AB Tasty provides multiple features to optimize performance and a flicker-free experimentation & innovation solution.
Privacy & Security
The protection of personal data is important to AB Tasty. We are GDPR and CCPA compliant, and support cookieless options.
A solution tailored for international e-commerce
Suitable for worldwide markets
Our solution easily handles the specificities of multi-region ecommerce, including different warehouses, complex stock databases, and SKU variations.
And worldwide teams
Each AB Tasty customer benefits from a local customer support. From implementing the solution to getting experts advices on CRO strategies.
EmotionsAI – the only solution that segments visitors by emotional need
10 segments based on emotions
AI directly classifies your visitors into 10 segments, helping you reach both practical and impulsive buyers.
Find new personalization opportunities
EmotionsAI reveals where and how you can improve your visitors’ journey, and identifies the opportunity loss if you don’t.
Increase experiment efficiency
No more neutral tests. Reports allow you to dive into each variation in order to understand which emotional needs will give you the most uplift.
AB Tasty named a 2025 G2 Best Software
Leader in multiple categories, including A/B Testing, Personalization, Mobile App Optimization, and Feature Management. Our reviews reflect high customer satisfaction and trust.
Getting started
Start using AB Tasty now, no matter what your website is built on
Book a demo
See AB Tasty in action and ask all your questions.
Connect your website
We integrate with any CMS or mobile app. Our IT can jump in anytime to help.
Start personalizing
Personalize directly on your website or using our API for server side experiments.
Boost those conversions
Leverage your dashboard data to continuously optimize your results!
Grow faster with
AB Tasty
Ask for your personalized plan and pricing now!
