5 Reasons to choose leading solution AB Tasty over Optimizely
Discover why customers choose global leader AB Tasty, named a 2025 G2 Best Software, over Optimizely. Find out how AB Tasty helps accelerate digital growth with a complete testing and personalization platform, with award winning support.
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#1: AB Tasty makes it easy for teams to adapt and deliver quickly. Optimizely requires more technical resources.
- AB Tasty offers a more user-friendly interface, an advanced widget library, and a flexible Visual Editor, making it easier for marketers to create and manage campaigns without heavy technical expertise.
- Optimizely requires more technical resources and has a steeper learning curve. Users may get lost in its complexity, paying for features they don’t end up leveraging.
#2: AB Tasty’s script loads faster than Optimizely’s.
- AB Tasty prioritizes web performance with features like modular architecture, smart caching, and a dedicated Performance Center to monitor and optimize campaigns.
- Optimizely has been reported to struggle with SPA (Single Page Application) compatibility and dynamic content use cases in practice.
#3: AB Tasty partners with you to provide expert customer support and service.
- AB Tasty provides dedicated Customer Success Managers (CSMs) to troubleshoot issues effectively and provide strategic feedback.
- Many customers switching from Optimizely cite dissatisfaction with its support quality and lack of proactive assistance.
#4: AB Tasty offers advanced audience building for targeting, while Optimizely has no dataLayer variables.
- AB Tasty can access dataLayer variables to build powerful custom segments on audiences and product attributes. AI-based segments (like EmotionsAI) are available for advanced personalization and experimentation campaigns.
- Optimizely has no native dataLayer integration, so it’s more difficult to create audiences and goals from the dataLayer. There are also no AI segments available.
#5: AB Tasty is focused on continuous innovation in experimentation.
- AB Tasty frequently introduces new features and updates based on customer feedback, ensuring cutting-edge solutions for experimentation and personalization.
- Optimizely’s focus on being a comprehensive suite (including CMS and CDP) can dilute its specialization in experimentation.
#Bonus. AB Tasty is the favorite testing and personalization solution
of leading international brands
See how GANNI used AB Tasty to boost average order value by 12%!
AB Tasty named a 2025 G2 Best Software, reflecting high customer satisfaction and trust
Leader in multiple categories, including A/B Testing, Personalization, Mobile App Optimization, and Feature Management.
Features
Equip your team with an unmatched suite of features
Test your journey
Easily run A/B tests, split tests, multivariate tests, multi-page tests, and A/A tests.
Pre-built AI Segments
Target by engagement level, including disengaged, wandering, high-value and loyal visitors.
Visual Editor
No code, low code WYSIWYG editor to easily build variations with no technical knowledge needed.
Custom Widgets
Build, animate, re-use and share your own widgets.
Performance Center
Manage campaigns to maximize website performance.
Cross-account sharing
Test go well? Spread the wealth by copying experiments across accounts.
Widget Library
Test with pre-built experiences to boost engagement.
Dynamic Allocation
Based multi-armed bandit, limit the loss in low performing variations.
Audience Builder
Build your own segments based on a huge list of criteria including behavior, location and interests.
Full-stack experimentation
Experiment on both client-side and server-side.
Grow faster with
AB Tasty
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