Reasons why you should choose AB Tasty over Optimizely
Discover why the world’s best brands choose AB Tasty, named a 2025 G2 Best Software.
Better customer support and service Fastest performance optimization speed Powerful audience targeting
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Reason #1
AB Tasty partners with you to provide expert customer support and service.
AB Tasty provides dedicated Customer Success Managers (CSMs) to troubleshoot issues effectively and provide strategic feedback.
Many customers switching from Optimizely cite dissatisfaction with its support quality and lack of proactive assistance.
Reason #2
AB Tasty’s script loads faster than Optimizely’s.
AB Tasty offers the fastest performance optimization speed compared to Optimizely.
Why settle for second best Optimizely when it comes to your site speed performance?
Reason #3
AB Tasty gives you powerful audience targeting. Optimizely doesn’t even support dataLayer variables.
With AB Tasty you can fully leverage dataLayer variables to build precise custom segments based on audience behavior and product attributes. You also get access to advanced AI-based segmentation, like EmotionsAI, to fuel high-impact personalization and testing.
Optimizely, on the other hand, offers no native dataLayer integration, making audience creation and goal tracking far more limited.
Meet Evi, your evidence-based marketing AI agent
Transform how you test, personalize and grow with AI.
Evi grounds every step in evidence—so wins are repeatable, measurable, and anything but lucky.
Actionable insights
Evi Ideas scans your pages and gives data-backed ideas that actually impact your roadmap.
No-code builder
No matter your coding skills, Evi Content transforms your concepts into experiments.
Better understanding
Evi Analysis analyzes your campaign data and delivers clear, actionable answers
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