AB Tasty vs Optimizely

Real experimentation. Less complexity. Faster results

AB Tasty helps teams run faster, smarter experiments by combining experimentation, personalization, and AI. With no disruption to your current setup.

Over 1,500 leading companies use AB Tasty

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Reason #1

When others question the future, we’re already building it

AB Tasty and VWO have joined forces to create one of the most comprehensive experimentation ecosystems on the market. Today, both platforms continue to operate independently, while bringing together complementary strengths across experimentation, personalization, and behavioral insights. This allows teams to keep moving forward with confidence, while benefiting from a stronger long-term vision.

While Optimizely’s roadmap is unclear our focus: continuity, investment, and product expansion. We build a stronger ecosystem, designed to scale experimentation with data-driven decisions.

Reason #2

AI built for real experimentation decisions

AB Tasty’s AI (Evi) supports teams across the full experimentation workflow. From generating data-backed ideas to building tests and analyzing results.
With EmotionsAI, teams can also understand the emotional drivers behind user behavior, helping them design more impactful experiences.

Optimizely’s AI (Opal) is primarily designed to support and accelerate workflows, whereas AB Tasty focuses on helping teams turn insights into clear, evidence-based decisions.

Reason #3

Built for teams. Not silos

AB Tasty is designed to bring marketing, product, and engineering teams together.
Marketers can launch and manage experiments independently, while developers keep full control over advanced implementations and performance.

Monetate, while powerful, often requires complicated technical involvement across workflows.
This can create dependencies between teams and slow down experimentation cycles.

Reason #4

Move faster, from idea to impact

AB Tasty enables teams to go from idea to live experiment in minutes.
With a fast-loading tag, a visual editor, and guided workflows, teams can iterate quickly and scale experimentation without friction.

Optimizely‘s complexity can lead to longer setup times and slower execution, especially for non-technical teams.

Reason #5

A partner, not just a platform

With AB Tasty, you don’t just get a tool, you get a team.
Our CRO experts, CSMs, and support teams work alongside you to align marketing and technical teams, share best practices, and drive measurable results.

With Optimizely, support and guidance often depend on your plan and internal resources, with a stronger reliance on in-house expertise.

Reason #6

AB Tasty is consistently rated higher for ease of use,
support, and overall satisfaction

Optimizely is often perceived as more complex, requiring more technical involvement and internal resources to operate effectively (source):

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Join brands like GANNI,
PUMA, and Samsonite

Watch how leading brands drive measurable growth with AB Tasty. From GANNI’s 12% increase in average order value to Ulta Beauty’s 9% revenue lift, these teams prove that bold experimentation delivers real results.