The beauty industry is evolving fast. Are you keeping up with what really matters to today’s online shoppers?
Join AB Tasty’s Lara Hourquebie and Justin Trout for a fireside chat as they break down the latest consumer insights from our exclusive cosmetics e-commerce report. Discover what’s driving purchases, what’s stopping conversions, and which digital features are truly making a difference for beauty brands in 2025.
Expect real data, actionable strategies, and expert stories you can take back to your team.
🧑🏫 What we’ll cover:
- What really drives beauty purchases online
Unpack the top factors influencing shoppers today and how you can leverage them for higher conversions. - The biggest barriers to conversion
Learn why shipping costs and payment options are causing shoppers to abandon carts, and what you can do to remove friction at checkout. - The features that help shoppers decide
See which on-site tools, like reviews, product comparisons, and ingredient breakdowns, are most valued by beauty consumers, and how to implement them for maximum impact.
Speakers
Lara Hourquebie
Enterprise Key Account Manager, AB Tasty
Justin Trout
Senior CSM, AB Tasty
