Plans & pricing for A/B Testing with clear ROI and scalable impact
Discover what delights your customers and create more of that, with the best A/B testing solution. We enable moving toward better by continuously experimenting to find what iterations hit the spot with your audience.
See pricing options for A/B testing plans
By completing the form, you’ll receive a custom walkthrough of the platform and a tailored plan for your company.
Getting started
Start now, no matter what your website is built on
Book a demo
See AB Tasty in action and ask all your questions.
Connect your website
We integrate with any CMS. Our IT can jump in anytime to help.
Start testing ideas
Test directly on your website or using our API for server side experiments.
Boost conversions
Optimize and personalize your customers’ experiences.
Low-code or all code
Create unlimited A/B tests however your heart desires
- Ignite an idea engine with a library full of customizable widgets, an intuitive visual editor, and segmentation templates.
- Move past basic A/B tests into new terrain with pricing, payment, and delivery testing. Easily toggle between server-side (code-based) and client-side testing.
- Leave out the guesswork and confusing data. We simplify setting up conversions and ROI tracking so you can validate the best-performing version of your website.
AB Tasty support
A team of real humans to guide your optimization journey
- Our seasoned optimization experts will guide you from step one to launch and provide ongoing guidance on your experimentation roadmap.
- Ensure the best possible ROI from your campaigns with strategic guidance on your experimentation roadmap and technical support while implementing your campaigns.
- As your team grows, we go with you. AB Tasty offers advanced workshops and CRO certifications to deepen your knowledge and elevate team performance.
Smarter segmentation
Filter experiences and get bigger wins
- Target the right people, create granular user segments for your experiments through our powerful AI capabilities, CDP and data lake integrations.
- Use our AI audience intel to thoughtfully target. Personalize user journeys from first-timers to loyal VIPs.
- Pre-configured segmentation templates, get a head start. Begin with pre-configured templates you can customize the way you need.
Meet Evi, your evidence-based marketing AI agent
Transform how you test, personalize and grow with AI.
Evi grounds every step in evidence. So wins are repeatable, measurable, and anything but lucky.
Actionable insights
Evi Ideas scans your pages and gives data-backed ideas that actually impact your roadmap.
No-code builder
No matter your coding skills, Evi Content transforms your concepts into experiments.
Better understanding
Evi Analysis analyzes your campaign data and delivers clear, actionable answers.
Features
Everything you need
to get your visitors from A to B
Test your journey
Easily run A/B tests, split tests, multivariate tests, multi-page tests, and A/A tests.
Visual Editor
No code, low code WYSIWYG editor to easily build variations with no technical knowledge needed.
Widget Library
Test with pre-built experiences to boost engagement.
Custom Widgets
Build, animate, re-use and share your own widgets.
Dynamic Allocation
Based multi-armed bandit, limit the loss in low performing variations.
Performance Center
Manage campaigns to maximize website performance.
Audience Builder
Build your own segments based on a huge list of criteria including behavior, location and interests.
Pre-built AI Segments
Target by engagement level, including disengaged, wandering, high-value and loyal visitors.
Cross-account sharing
Test go well? Spread the wealth by copying experiments across accounts.
Access Management & SSO
Leverage your own SSO and manage permissions on one account or across multiple.
EmotionsAI
Reduce neutral tests by seeing the impact of your test by emotional need.
Unlimited experimentation
Your ideas are never limited.
Full-stack experimentation
Experiment on both client-side and server-side.
Leading companies trust AB Tasty
Experimentation
GANNI experiments with it’s digital brand identity
Personalization
Personalizes customer journeys with EmotionsAI
Recommendations
Ulta beauty optimizes with product recommendations
Top rated enterprise solution on G2.com
Leader in: A/B Testing, Personalization, Search and product recommendations, Feature management.
*G2 Enterprise Grid® for A/B Testing T
FAQ
Frequently Asked Questions
Your paragraph text here
How do I install AB Tasty on my website?
Before you can launch your first campaign, you need to install the AB Tasty tag on your website. This process only takes a few minutes.
How does AB Tasty work?
AB Tasty is a cloud-based SaaS (Software as a Service) solution that provides an intuitive web interface to easily create A/B tests, personalizations, and marketing campaigns. You can build your own page variations, set up testing parameters, define success metrics, and track results.
All changes made in the editor are applied via JavaScript, directly in the user’s browser. No server-side changes are required, as we never access your servers.
How does AB Tasty use the data it collects?
When a contract is signed between AB Tasty and a client, it clearly states that AB Tasty processes user data on behalf of the client, but does not own it. We are not permitted to sell or disclose this data.
In line with our commitment to privacy and security, every AB Tasty employee signs a non-disclosure agreement upon joining the company.
Is AB Tasty compliant with data protection regulations?
Yes. AB Tasty is fully committed to complying with all international data protection laws and regulations. We ensure our solution remains compliant at every level.
See AB Tasty in action
Get expert CRO advices and your tailored plan during a personalized demo.
