5 Reasons to choose leading solution AB Tasty over Optimizely
Discover why customers choose global leader AB Tasty, named a 2025 G2 Best Software, over Optimizely. Find out how AB Tasty helps accelerate digital growth with a complete testing and personalization platform, with award winning support.
See AB Tasty in action, request a demo
#1: AB Tasty makes it easy for teams to adapt and deliver quickly. Optimizely requires more technical resources.
- AB Tasty offers a more user-friendly interface, an advanced widget library, and a flexible Visual Editor, making it easier for marketers to create and manage campaigns without heavy technical expertise.
- Optimizely requires more technical resources and has a steeper learning curve. Users may get lost in its complexity, paying for features they don’t end up leveraging.
#2: AB Tasty’s script loads faster than Optimizely’s.
- AB Tasty prioritizes web performance with features like modular architecture, smart caching, and a dedicated Performance Center to monitor and optimize campaigns.
- Optimizely has been reported to struggle with SPA (Single Page Application) compatibility and dynamic content use cases in practice.
#3: AB Tasty partners with you to provide expert customer support and service.
- AB Tasty provides dedicated Customer Success Managers (CSMs) to troubleshoot issues effectively and provide strategic feedback.
- Many customers switching from Optimizely cite dissatisfaction with its support quality and lack of proactive assistance.
#4: AB Tasty offers advanced audience building for targeting, while Optimizely has no dataLayer variables.
- AB Tasty can access dataLayer variables to build powerful custom segments on audiences and product attributes. AI-based segments (like EmotionsAI) are available for advanced personalization and experimentation campaigns.
- Optimizely has no native dataLayer integration, so it’s more difficult to create audiences and goals from the dataLayer. There are also no AI segments available.
#5: AB Tasty is focused on continuous innovation in experimentation.
- AB Tasty frequently introduces new features and updates based on customer feedback, ensuring cutting-edge solutions for experimentation and personalization.
- Optimizely’s focus on being a comprehensive suite (including CMS and CDP) can dilute its specialization in experimentation.
#6: AB Tasty brings useful AI into experimentation and personalization.
- AB Tasty stands out with emotion-driven personalization, AI-generated visuals, and automated conversion insights. Enabling teams to quickly create, test, and scale impactful experiences.
- Optimizely lacks emotion-based visitor segmentation and prompt-led asset creation, giving AB Tasty a decisive advantage for intelligent, scalable CX optimization.
#Bonus. AB Tasty is the favorite testing and personalization solution
of +1.500 leading international brands
See how GANNI used AB Tasty to boost average order value by 12%!
AB Tasty named a 2025 G2 Best Software, reflecting high customer satisfaction and trust
Leader in multiple categories, including A/B Testing, Personalization, Mobile App Optimization, and Feature Management.
AI that works for you
With AI woven into every feature, creating smarter and more meaningful digital experiences for every visitor has never been more achievable. Our AI suite manages the behind-the-scenes work, so you get more time to innovate, strategize, and deliver standout experiences.
Let’s push the limits of experience optimization, together.
Turn emotions into
data-driven sales
EmotionsAI transforms emotional signals into actionable insights in 30 seconds. Connect with your audience on a human level and drive sales with true personalization.
Your vision,
our AI’s creation
Make visual changes by prompting our Visual Editor Copilot with changes you want to see in your experiment – whether it’s updating colors, adding animations, or modifying buttons.
Engage every
visitor with AI
Understand what interests your visitors and how often they come back, then deliver content that’s just right – whether it’s their first visit or their fiftieth.
Features
Equip your team with an unmatched suite of features
Test your journey
Easily run A/B tests, split tests, multivariate tests, multi-page tests, and A/A tests.
Pre-built AI Segments
Target by engagement level, including disengaged, wandering, high-value and loyal visitors.
Visual Editor
No code, low code WYSIWYG editor to easily build variations with no technical knowledge needed.
Custom Widgets
Build, animate, re-use and share your own widgets.
Performance Center
Manage campaigns to maximize website performance.
Cross-account sharing
Test go well? Spread the wealth by copying experiments across accounts.
Widget Library
Test with pre-built experiences to boost engagement.
Dynamic Allocation
Based multi-armed bandit, limit the loss in low performing variations.
Audience Builder
Build your own segments based on a huge list of criteria including behavior, location and interests.
Full-stack experimentation
Experiment on both client-side and server-side.
Grow faster with
AB Tasty
Get a custom walkthrough of the platform
