Reasons why you should choose AB Tasty over Optimizely

Discover why the world’s best brands choose AB Tasty, named a 2025 G2 Best Software.

Check Square Better customer support and service
Fastest performance optimization speed
Powerful audience targeting

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#1: AB Tasty partners with you to provide expert customer support and service.

AB Tasty provides dedicated Customer Success Managers (CSMs) to troubleshoot issues effectively and provide strategic feedback.
Many customers switching from Optimizely cite dissatisfaction with its support quality and lack of proactive assistance.

#2: AB Tasty’s script loads faster than Optimizely’s.

AB Tasty offers the fastest performance optimization speed compared to Optimizely.
Why settle for second best Optimizely when it comes to your site speed performance?

#3: AB Tasty gives you powerful audience targeting. Optimizely doesn’t even support dataLayer variables.

With AB Tasty you can fully leverage dataLayer variables to build precise custom segments based on audience behavior and product attributes. You also get access to advanced AI-based segmentation, like EmotionsAI, to fuel high-impact personalization and testing.
Optimizely, on the other hand, offers no native dataLayer integration, making audience creation and goal tracking far more limited.

AI that works for you

With AI woven into every feature, creating smarter and more meaningful digital experiences for every visitor has never been more achievable. Our AI suite manages the behind-the-scenes work, so you get more time to innovate, strategize, and deliver standout experiences.

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Turn emotions into data-driven sales

EmotionsAI transforms emotional signals into actionable insights in 30 seconds. Connect with your audience on a human level and drive sales with true personalization.

Your vision,
our AI’s creation

Make visual changes by prompting our Visual Editor Copilot with changes you want to see in your experiment – whether it’s updating colors, adding animations, or modifying buttons.

Engage every visitor with AI

Understand what interests your visitors and how often they come back, then deliver content that’s just right – whether it’s their first visit or their fiftieth.