5 Reasons to choose leading solution AB Tasty over VWO
Discover why customers choose global leader AB Tasty, named a 2025 G2 Best Software, over VWO. Find out how AB Tasty helps accelerate digital growth with a complete testing and personalization platform, with award winning support.
See AB Tasty in action, request a demo
#1: AB Tasty partners with you to provide expert customer support and service.
- AB Tasty provides dedicated Customer Success Managers (CSMs) for all clients to troubleshoot issues effectively and provide strategic feedback.
- VWO relies on standard account managers and basic call-center support, only providing CSMs for enterprise accounts.
#2: AB Tasty delivers superior performance optimization compared to VWO.
- AB Tasty prioritizes web performance with features like modular architecture, smart caching, and a dedicated Performance Center to monitor and optimize campaigns.
- VWO usually recommends implementing an “anti-flicker’ snippet to reduce flicker, which is generally considered not a best practice.
#3: AB Tasty excels in SPA and dynamic content support.
- AB Tasty provides robust support for Single Page Applications (SPAs) and dynamic content, ensuring seamless testing and personalization experiences.
- VWO repeatedly struggles in these areas despite claiming support.
#4: AB Tasty offers advanced features for enhanced testing and personalization.
- AB Tasty provides powerful capabilities like Sequential Testing, Multi-armed Bandit optimization, and a robust widget library featuring dynamic and fully customizable widgets.
- VWO feature set is comparatively less comprehensive, limiting flexibility and innovation.
#5: AB Tasty empowers scalability with an unlimited testing model
- AB Tasty offers an unlimited testing model, encouraging scalability and increased testing velocity without concerns about overages.
- VWO uses a quota-based pricing model, which can lead to limitations and overages.
#6: AB Tasty brings useful AI into experimentation and personalization.
- AB Tasty stands out with emotion-driven personalization, AI-generated visuals, and automated conversion insights. Enabling teams to quickly create, test, and scale impactful experiences.
- Optimizely lacks emotion-based visitor segmentation and prompt-led asset creation, giving AB Tasty a decisive advantage for intelligent, scalable CX optimization.
#Bonus. AB Tasty is the favorite testing and personalization solution
of +1.500 leading international brands
See how GANNI used AB Tasty to boost average order value by 12%!
AB Tasty named a 2025 G2 Best Software, reflecting high customer satisfaction and trust
Leader in multiple categories, including A/B Testing, Personalization, Mobile App Optimization, and Feature Management.
AI that works for you
With AI woven into every feature, creating smarter and more meaningful digital experiences for every visitor has never been more achievable. Our AI suite manages the behind-the-scenes work, so you get more time to innovate, strategize, and deliver standout experiences.
Let’s push the limits of experience optimization, together.
Turn emotions into
data-driven sales
EmotionsAI transforms emotional signals into actionable insights in 30 seconds. Connect with your audience on a human level and drive sales with true personalization.
Your vision,
our AI’s creation
Make visual changes by prompting our Visual Editor Copilot with changes you want to see in your experiment – whether it’s updating colors, adding animations, or modifying buttons.
Engage every
visitor with AI
Understand what interests your visitors and how often they come back, then deliver content that’s just right – whether it’s their first visit or their fiftieth.
Features
Equip your team with an unmatched suite of features
Test your journey
Easily run A/B tests, split tests, multivariate tests, multi-page tests, and A/A tests.
Pre-built AI Segments
Target by engagement level, including disengaged, wandering, high-value and loyal visitors.
Visual Editor
No code, low code WYSIWYG editor to easily build variations with no technical knowledge needed.
Custom Widgets
Build, animate, re-use and share your own widgets.
Performance Center
Manage campaigns to maximize website performance.
Cross-account sharing
Test go well? Spread the wealth by copying experiments across accounts.
Widget Library
Test with pre-built experiences to boost engagement.
Dynamic Allocation
Based multi-armed bandit, limit the loss in low performing variations.
Audience Builder
Build your own segments based on a huge list of criteria including behavior, location and interests.
Full-stack experimentation
Experiment on both client-side and server-side.
Grow faster with
AB Tasty
Get a custom walkthrough of the platform
