5 Reasons to choose leading solution AB Tasty over VWO
Discover why customers choose global leader AB Tasty, named a 2025 G2 Best Software, over VWO. Find out how AB Tasty helps accelerate digital growth with a complete testing and personalization platform, with award winning support.
See AB Tasty in action, request a demo
#1: AB Tasty partners with you to provide expert customer support and service.
- AB Tasty provides dedicated Customer Success Managers (CSMs) for all clients to troubleshoot issues effectively and provide strategic feedback.
- VWO relies on standard account managers and basic call-center support, only providing CSMs for enterprise accounts.
#2: AB Tasty delivers superior performance optimization compared to VWO.
- AB Tasty prioritizes web performance with features like modular architecture, smart caching, and a dedicated Performance Center to monitor and optimize campaigns.
- VWO usually recommends implementing an “anti-flicker’ snippet to reduce flicker, which is generally considered not a best practice.
#3: AB Tasty excels in SPA and dynamic content support.
- AB Tasty provides robust support for Single Page Applications (SPAs) and dynamic content, ensuring seamless testing and personalization experiences.
- VWO repeatedly struggles in these areas despite claiming support.
#4: AB Tasty offers advanced features for enhanced testing and personalization.
- AB Tasty provides powerful capabilities like Sequential Testing, Multi-armed Bandit optimization, and a robust widget library featuring dynamic and fully customizable widgets.
- VWO feature set is comparatively less comprehensive, limiting flexibility and innovation.
#5: AB Tasty empowers scalability with an unlimited testing model
- AB Tasty offers an unlimited testing model, encouraging scalability and increased testing velocity without concerns about overages.
- VWO uses a quota-based pricing model, which can lead to limitations and overages.
#Bonus. AB Tasty is the favorite testing and personalization solution
of +1.500 leading international brands
See how GANNI used AB Tasty to boost average order value by 12%!
AB Tasty named a 2025 G2 Best Software, reflecting high customer satisfaction and trust
Leader in multiple categories, including A/B Testing, Personalization, Mobile App Optimization, and Feature Management.
Features
Equip your team with an unmatched suite of features
Test your journey
Easily run A/B tests, split tests, multivariate tests, multi-page tests, and A/A tests.
Pre-built AI Segments
Target by engagement level, including disengaged, wandering, high-value and loyal visitors.
Visual Editor
No code, low code WYSIWYG editor to easily build variations with no technical knowledge needed.
Custom Widgets
Build, animate, re-use and share your own widgets.
Performance Center
Manage campaigns to maximize website performance.
Cross-account sharing
Test go well? Spread the wealth by copying experiments across accounts.
Widget Library
Test with pre-built experiences to boost engagement.
Dynamic Allocation
Based multi-armed bandit, limit the loss in low performing variations.
Audience Builder
Build your own segments based on a huge list of criteria including behavior, location and interests.
Full-stack experimentation
Experiment on both client-side and server-side.
Grow faster with
AB Tasty
Get a custom walkthrough of the platform
