Deliver the perfect travel & hospitality booking journey – At scale
From the first search to checkout, keep travelers engaged and turn intent into bookings with AB Tasty’s unified platform for experimentation, personalization and recommendations.
Get your custom plan and pricing
By completing the form, you’ll receive a custom walkthrough of the platform and a tailored plan for your company
Over 1,500 leading companies use AB Tasty to accelerate their digital growth
Experiment to find the perfect customer journey – There’s no limit
Today’s travelers explore, compare, and hesitate more than ever. With AB Tasty, you can continuously test and optimize your experiences to remove friction and help every visitor progress naturally toward booking.
Instead of guessing what works, you experiment, learn, and iterate at scale. Move from guesswork to unlimited monthly experiments driving measurable conversion gains.
Deliver the right message to every traveler
One website, thousands of travelers, each with different goals. AB Tasty lets you adapt your content, offers, and layout dynamically. So each visitor sees what they need, when they need it.
From early inspiration to last-minute booking, guide every traveler through a personalized journey that feels intuitive, helpful, and relevant.
Inspire and upsell with smart recommendations
Turn inspiration into incremental revenue. AB Tasty’s AI-powered recommendation engine helps travelers discover what fits them best – whether it’s a destination, a room type, or an experience.
Each recommendation is personalized and data-driven, increasing engagement and average booking value.
Drive more bookings with the best customer journey
More online
direct bookings
Less checkout
drop-off
Boost loyalty & returning customers
Increase
conversion rate
More than a platform. A true partnership
COLLABORATION
Built
together
Your teams and ours, working side by side to turn ideas into impact.
AUTONOMY
Empower your teams
Get advice from CRO experts, online training and certification.
EXPERTISE
Guided by specialists
Get hands-on support from CSMs and developers.
AGILITY
Scale with confidence
Roll out learnings quickly across brands and markets.
Trusted by travel leaders
AB Tasty named a 2025 G2 Best Software
Leader in multiple categories, including A/B Testing, Personalization, Mobile App Optimization, and Feature Management. Our reviews reflect high customer satisfaction and trust.
Features
Everything you need
to get your visitors from A to B
Test your journey
Easily run A/B tests, split tests, multivariate tests, multi-page tests, and A/A tests.
Pre-built AI Segments
Target by engagement level, including disengaged, wandering, high-value and loyal visitors.
GenAI Visual Editor
Your vision – our AI’s creation. Use natural language to guide our AI, and watch as it effortlessly builds or adjusts experiences in real-time.
Visual Editor
No code, low code WYSIWYG editor to easily build variations with no technical knowledge needed.
Custom Widgets
Build, animate, re-use and share your own widgets.
Multi-page personalization
Display a personalization across multiple pages
Email Recommendations
Drive more CTR and conversions through email recommendations that generate at open.
Unlimited experimentation
Your ideas are never limited.
Widget Library
Test with pre-built experiences to boost engagement.
Autosuggest
Provide intelligent product and content suggestions in the search preview.
Audience Builder
Build your own segments based on a huge list of criteria including behavior, location and interests.
Promote products
Push products or categories across the site or to specific widgets.
Full-stack experimentation
Experiment on both client-side and server-side.
Getting started
Start now, no matter what your website is built on
Book a demo
See AB Tasty in action and ask all your questions.
Connect your website
We integrate with any CMS. Our IT can jump in anytime to help.
Start testing ideas
Test directly on your website or using our API for server side experiments.
Boost conversions
Optimize and personalize your customers’ experiences.
Turn travel inspiration into conversion
Ask for your personalized plan and pricing now!
