Reasons why you should choose AB Tasty

Discover why the world’s best brands choose AB Tasty, named a 2025 G2 Best Software.

Check Square One platform for all your progress
The best performances, limitless
Award winning customer support

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One platform for all your progress

Experiment, personalize, recommend, no matter your industry.

Ecommerce & Retail

Optimize product discovery

Test product page layouts, optimize product discovery, and deliver real-time, AI-powered product recommendations across every channel.

Travel & Hospitality

Increase bookings

Increase booking conversion with personalized content based on emotions, cross-device testing, and real-time messaging.

Financial services

Build trust

Optimize onboarding journeys, personalize content based on customer intent, and validate which experiences build trust.

The best performances, limitless

#1: Optimize more quickly

AB Tasty offers the fastest performance optimization speed, without compromising your site experience.
Why settle for second bests when it comes to your site speed performance?

#2: Test without limits

AB Tasty offers transparent, flexible pricing with no limits, so you’re free to scale without hidden costs.
It’s also a stronger technical fit for complex or dynamic sites, giving you the power and flexibility other tools can’t match.

#3: Get expert guidance from your dedicated CSM

AB Tasty assigns a dedicated Customer Success Manager (CSM) to every client, ensuring fast issue resolution and ongoing strategic support.
Other solutions by contrast, offers only basic account managers and basic support.

Our values

We dare to go further.

We bring client satisfaction

Deliver tailored content based on real-time behavior, context, and emotion.

We are impactful

Our energy goes into striving for excellence and creating real impact. We accept failure as a necessary part of bringing about change.

We go above and beyond

Where others falter, we thrive.
An ever-evolving tech landscape doesn’t scare us because we stay curious and push our ideas to new heights.

AI that works for you

With AI woven into every feature, creating smarter and more meaningful digital experiences for every visitor has never been more achievable. Our AI suite manages the behind-the-scenes work, so you get more time to innovate, strategize, and deliver standout experiences.

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Turn emotions into data-driven sales

EmotionsAI transforms emotional signals into actionable insights in 30 seconds. Connect with your audience on a human level and drive sales with true personalization.

Your vision,
our AI’s creation

Make visual changes by prompting our Visual Editor Copilot with changes you want to see in your experiment – whether it’s updating colors, adding animations, or modifying buttons.

Engage every visitor with AI

Understand what interests your visitors and how often they come back, then deliver content that’s just right – whether it’s their first visit or their fiftieth.