In travel, a great experience starts long before anyone packs a bag. It begins online – with every click, search, and comparison. But meeting travelers’ expectations for speed, trust, and relevance isn’t easy.
Join AB Tasty for a conversation on how leading travel and hospitality brands are using experimentation, personalization, and data-driven insights to improve the digital journey.
We’ll explore real examples from our new Travel Essentials Kit e-book, showing what’s working, why it works, and how you can apply similar ideas to your own optimization strategy.
What We’ll Cover
- Key trends shaping how travelers browse, book, and expect personalization online
- Real examples from brands like Club Med, Best Western, On the Beach, and more
- Practical ideas for improving conversions through experimentation and segmentation
Speakers

Jeremy Rabbani
Key Account Manager, AB Tasty

Matthew Mann
Key Account Manager, AB Tasty