Faster and safer releases with
AB Tasty Rollouts

Empower all your teams to deliver feature releases with AB Tasty Rollouts. Engineering teams deploy continuously and monitor the impact of features on technical infrastructure, while product teams control how features are released while monitoring their impact on the user experience and business KPIs.

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Transaction rate for Decathlon

+10%

Clicks on contact CTA for EDF

+20%

Monthly subscriptions for Whitepages

+31%

What you get from partnering with us

Gradually roll out new features to subsets of users and monitor their impact on KPIs

Minimize risk with automatic KPI-triggered rollbacks

Accelerate go-to-market with full control over feature releases

Test in production and validate new features

AB Tasty’s Rollouts

We deliver much more than just switching features on and off

Be confident when rolling out new features

We push the concept of feature flags to the next level, giving you full control over how you release new features with AB Tasty’s Rollouts.

By decoupling deployment from release, feature flags enable you to detect bugs before they make it to the rest of your users.
Roll back any outdated features, free up resources and minimize technical debt to develop more impactful features.
Feature flags enable you to continuously validate your changes on a subset of users for higher quality releases.

Empower teams to take control of the deployment process with minimal risk

Developers can implement new features and validate them while product teams can experiment with these features and control who has access to them.

Disable any buggy feature anytime without doing a full rollback of your release then roll out the feature when it’s good to go.
Safely and effectively migrate to a new database by validating it through incremental rollouts.
Disable non-critical features to reduce system stress and avoid any potential downtime during high traffic periods.

Separate code deployments from feature releases

Engineering teams deploy code at their own pace, while product teams independently release features when they are ready.

Choose which users get access to your features through early access or beta testing.
Set deployment intervals to automatically roll out your features over time and monitor their impact with associated metrics.
If anything goes wrong, deployment automatically rolls back when KPIs dip below a certain threshold.

Robust enterprise-grade architecture built for scale and speed

Maintaining a full-featured feature flag management platform requires time, resources and commitment.

We make sure we exceed the most demanding technical requirements with a platform equipped with data security and safeguards.
We also provide scalable architecture through a fast decision engine that supports file bucketing users for increased performance and low latency.

We support your technology stack

Choose whatever implementation method works best for you: our agnostic API or one of our available SDKs.

Features

Packed full of features

Feature flag as a Service

Control all your feature flags in an easy to use web dashboard.

Feature management templates

Reusable templates to speed up use cases implementation.

User segments & targeting

Roll out new features to only subsets of users, using any user attributes you have access to.

Experiment platform

Focus on outcomes, not outputs. Run A/B tests to track the business impact of feature releases.

Smart Decision API

Our API will take the decision for you, who should see what, based on your visitor context.

Support for web, mobile apps, IoT

Control your feature release in any environment.

Strong reports and data collect

Make informed decisions with best of breed reporting capabilities, including data filtering and export.

Agnostic API or SDKs

Choose whatever implementation method works best for you. From client- to server-side, we’ve got you covered.

Automatic triggered rollback

Release risk-free by setting a rollback KPI to revert releases if this metric crosses a certain threshold.

ISO 27001 certified

We do our best to ensure your data is safe. Learn more or view our ISO 27001 certificate.

Instant updates

Update your native mobile application without waiting hours or days for store validation.

Premium local support

Benefit from bespoke onboarding and support from our CSMs and Technical Solution Engineers.

GDPR & CCPA compliant

As a European headquartered company, we’ve been aligning with Privacy standards since 2017.

Empower teams to make data-driven decisions

Make better informed decisions with pre-launch QA for configuration checks and strong reporting capabilities on data and flag usage. Analyze anywhere by integrating with third party tools.

Getting started

Simple integration for fast and easy
set-up

Designed for every team

Our platform was created for product teams and developers to manage, optimize and experiment with their features while minimizing risk of a negative user experience.

Digital expertise

Our friendly CSMs don’t just help you use the solution to its full potential, they also provide you with ideas on how to best optimize your feature experimentation strategy.

Integrated with your developer ecosystem

Our VS code extension means developers no longer need to switch between their coding environment and platform, facilitating the management and implementation of feature flags..

Built for performance and scale

Bucketing file response time < 5ms

Global CDN with more than 200 PoPs (Points of Presence)

Decision API response time < 50ms

Global API endpoints with serverless compute services that auto-scale

Event-driven data platform

Our infrastructure supports petabytes of events with more than 900 clients over the world

Why choose AB Tasty as your preferred EOP

Market Leaders

As a Forrester Wave leader and with first-rate G2 peer reviews, over 1000 brands trust us to help their marketing and product teams optimize and innovate.

Pragmatic Support

Loved for our friendly and local support, as an AB Tasty customer you’ll gain invaluable insights from our global digital strategy experts to help you scale faster.

Privacy & Security

The protection of personal data is important to AB Tasty. We are GDPR and CCPA compliant, and support cookieless options.

Performance Focused

We understand that website performance is vital. AB Tasty provides multiple features to optimize performance and a flicker-free experimentation & innovation solution.

What our partners are saying

Progressive rollout lets us stop or fully rollout a test as soon as it reaches statistical significance without having to wait for a new publication of the app. If the chosen KPIs worsen, we can avoid prolonging a sub-optimal experience. Meanwhile, if the test is positive, our clients can start feeling the benefits immediately.

Benoit Bouffart

We were looking for a tool that was adapted to Product Managers, easy to implement and user-friendly. AB Tasty Rollouts will ensure that Product Managers regain control of features. With the ease of enabling or disabling a feature with a single click, and with all the data we can leverage, I’m expecting some very good results.

Didier Caroff

Grow faster with AB Tasty

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