Turn frustrations
into growth foundations with Web Experimentation
Our leading A/B testing solution blends advanced testing with simple experience building so you can reach your conversion goals confidently and quickly.
CTR for Lush
+250%
Revenue for Lancome
+15%
A/B test success rate for La Redoute
3x
The perks of partnering with us
From first steps to complex experimentation, we grow with your CRO program
Effortlessly turn
data-driven decisions
into experiences
Sync with your Customer Experience tools and strategy
AB Tasty’s Web Experimentation
Your progress is our purpose
Trial and better
With AB Tasty’s A/B testing solution, it’s never been more easy to test and turn your ideas into conversions.
- Start simple or get complex with extensive ways to experiment across your journeys.
- Set yourself up for success with the ability to implement A/B, split, multivariate, or multi-page tests.
- Experiment everywhere and anywhere to get feedback on changes across web, mobile, apps, and connected devices.
Behind the Technology
Take decisions with confidence that your conversions are safe
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Bayesian statistics engine
All the data you need to make informed decisions, at your fingertips. Use gain probability and median value to best assess the impact of your experiments on your digital assets. Take decisions faster, weigh the ROI and reduce false positives.
Fail safely with sequential testing alerts
It’s ok to fail, but better to fail safely. Detect underperforming variations early based on a customizable sensitivity threshold.
A pioneer on the experimentation market
We’ve been around for 13 years, helping thousands of brands achieve their goals and let their ideas take flight with our A/B testing software.
Features
Everything you need to get your visitors from A to B
Test your journey
Easily run A/B tests, split tests, multivariate tests, multi-page tests, and A/A tests.
Visual Editor
No code, low code WYSIWYG editor to easily build variations with no technical knowledge needed.
Widget Library
Test with pre-built experiences to boost engagement.
Custom Widgets
Build, animate, re-use and share your own widgets.
Dynamic Allocation
Based multi-armed bandit, limit the loss in low performing variations.
Pre-built AI Segments
Target by engagement level, including disengaged, wandering, high-value and loyal visitors.
Performance Center
Manage campaigns to maximize website performance.
Audience Builder
Build your own segments based on a huge list of criteria including behavior, location and interests.
EmotionsAI
Reduce neutral tests by seeing the impact of your test by emotional need.
Cross-account sharing
Test go well? Spread the wealth by copying experiments across accounts.
Access Management & SSO
Leverage your own SSO and manage permissions on one account or across multiple.
Unlimited experimentation
Your ideas are never limited.
Full-stack experimentation
Experiment on both client-side and server-side.
Unraveling the business impact of your experiments is no longer a challenge
With extensive analytics, measure test impact and finally attribute revenue gains. With our A/B testing software, you can choose from a wide range of KPI goals and go deep into test results with granular filters.
Revenue is attributed by campaign and by time period, so you can report on results with ease. Leverage AI to minimize the amount of neutral tests with our EmotionsAI module.
Simple integration for fast go-live
and quick results
Easy integration
To use AB Tasty on your website, all you need to install is our tags. That’s it. Do it directly in your site or through a tag manager.
Your progress is our progress
40% of our teams are customer-facing. We help you anywhere in the journey, anywhere in the world.
Grow, grow, grow
Grow your CRO maturity by sharing industry challenges and solutions with our community of clients.
Endless dreams
We provide front-end development support to turn complex ideas into great experiences.
Not just great tech
We’re known for our friendly CSMs. They don’t just help you use the solution to its full potential, they also provide you with ideas on how to best optimize your testing strategy.
Optimized with performance in mind
Let us handle the peaks during busy periods, so you can focus on conversions.
We manage over 70 billion events every day. We have top-level performance times with first loading time under 100ms. AB Tasty also gives you control over your performance with our Performance Center so you can optimize the load time and performance of your tag.
Why choose AB Tasty as your preferred EOP
Market Leaders
As a Forrester Wave leader and with first-rate G2 peer reviews, over 1000 brands trust us to help their marketing and product teams optimize and innovate.
Pragmatic Support
Ensures AB Tasty meets and exceeds your expectations, managing the day-to-day relationships and account details.
Privacy & Security
The protection of personal data is important to AB Tasty. We are GDPR and CCPA compliant, and support cookieless options.
Performance Focused
We understand that website performance is vital. AB Tasty provides multiple features to optimize performance and a flicker-free experimentation & innovation solution.
AB Tasty has changed the way we work together. Today, we have almost 30 markets [onboarded], building a community of users and co-constructing the experimentation roadmap to optimize UX across all our touchpoints.
AB Tasty is a platform where there are no limitations, it’s very user friendly, and anyone at any time can go in to look at the data and provide a better user experience for our customers.
AB Tasty not only enables us to quickly validate the hypothesis with data, but they also help us to say ‘no’ to a request because the data shows it’s not beneficial to the end customers.
Learn more about the AB Tasty platform
Grow faster
with AB Tasty
Get a custom walkthrough of the platform