One platform for optimizing all your customer journeys
Customize every customer journey, at every step. One Platform brings together AB Tasty’s best-in-class UX and powerful features into a single, seamless solution.
One platform
Infinite experiences
Combine code and experience
Enable cross-functional platform alignment with features that do the work and support you.
Deeper personalization
Tailor empathy-led customer experiences backed by powerful AI.
More winning
Test what actually moves the needle, see higher AOV and conversions.
Safer features. Smart rollouts. Better outcomes.
Experiment, manage, and roll out your features confidently with everything AB Tasty.
A/B TESTING
Experiment
Run deeper experiments across devices.
Test anything from entire layouts to specific features.
PERSONALIZATION
One-to-one
Personalize environments according to segmentation criteria: purchase history, interest.
FLAG MANAGEMENT
Feature control
Deploy feature flags on any website, mobile app, or codebase, while managing everything in one place.
PROGRESSIVE ROLLOUT
Risk-free
Set a rollback KPI to revert releases if a metric crosses a certain threshold.
Client-side & Server-side
Which implementation, which situation?
Client-side implementation
- Requires less technical expertise
- Managed by marketing stakeholders
- UX & UI improvements
- Useful for experiments with multiple iterations
- Can be used to experiment before moving to server-side
Server-side implementation
- For more complex use-cases that require internal developer expertise
- Business rules, user flows, product features
- Personalized, code-heavy features (payment methods, segmented features, services)
- Mobile app experimentations & personalization
- Experimentation across multiple devices/channels
What this means
Your team, but better
Shared experimentation culture
where marketing insights become product features and product data informs marketing strategy.
Collaborative feature releases
where every launch is designed, tested, and optimized by the full team.
Unified success metrics
that everyone understands and works toward together.
Cross-functional learning
where marketing discoveries accelerate product innovation and product insights supercharge marketing campaigns.
Fearless innovation
because teams can test boldly, fail safely, and iterate quickly—together.
Culture or Experimentation
AB Tasty’s Feature Experimentation isn’t just feature management. It’s your culture catalyst—the platform that transforms how marketing and product teams work together.
One platform, zero silos. We connect marketing experimentation with product feature management in one seamless workflow. Marketing insights inform product decisions. Product releases become marketing opportunities. Everyone wins because everyone’s working from the same foundation.
See our
all-in-one platform
in action