One Platform to optimize all your customer journeys
Customize every customer journey, at every step. One Platform brings together AB Tasty’s best-in-class UX and powerful features into a single, seamless solution.
Get plans and pricing for your company here
Over 1,500 leading companies use AB Tasty to accelerate their digital growth
One platform
Infinite experiences
Combine code and experience
Enable cross-functional platform alignment with features that do the work and support you.
Deeper personalization
Tailor empathy-led customer experiences backed by powerful AI.
More winning
Test what actually moves the needle, see higher AOV and conversions.
Safer features. Smart rollouts. Better outcomes.
Experiment, manage, and roll out your features confidently with everything AB Tasty.
A/B TESTING
Experiment
Run deeper experiments across devices.
Test anything from entire layouts to specific features.
PERSONALIZATION
One-to-one
Personalize environments according to segmentation criteria: purchase history, interest.
FLAG MANAGEMENT
Feature control
Deploy feature flags on any website, mobile app, or codebase, while managing everything in one place.
PROGRESSIVE ROLLOUT
Risk-free
Set a rollback KPI to revert releases if a metric crosses a certain threshold.
Client-side & Server-side
Which implementation, which situation?
Client-side implementation
- Requires less technical expertise
- Managed by marketing stakeholders
- UX & UI improvements
- Useful for experiments with multiple iterations
- Can be used to experiment before moving to server-side
Server-side implementation
- For more complex use-cases that require internal developer expertise
- Business rules, user flows, product features
- Personalized, code-heavy features (payment methods, segmented features, services)
- Mobile app experimentations & personalization
- Experimentation across multiple devices/channels
What this means
Your team, but better
Shared experimentation culture
where marketing insights become product features and product data informs marketing strategy.
Collaborative feature releases
where every launch is designed, tested, and optimized by the full team.
Unified success metrics
that everyone understands and works toward together.
Cross-functional learning
where marketing discoveries accelerate product innovation and product insights supercharge marketing campaigns.
Fearless innovation
because teams can test boldly, fail safely, and iterate quickly—together.
Leading companies trust AB Tasty
AB Tasty named a 2025 G2 Best Software
Leader in multiple categories, including A/B Testing, Personalization, Mobile App Optimization, and Feature Management. Our reviews reflect high customer satisfaction and trust.
Features
Everything you need
to get your visitors from A to B
Test your journey
Easily run A/B tests, split tests, multivariate tests, multi-page tests, and A/A tests.
Email Recommendations
Drive more CTR and conversions through email recommendations that generate at open.
AI Report s
Take the guesswork out of A/B testing by clearly displaying results, identifying winning variations for your transaction goals, and explaining why.
Visual Editor
No code, low code WYSIWYG editor to easily build variations with no technical knowledge needed.
Multi-page personalization
Display a personalization across multiple pages
Content search
Display relevant content in the preview box like blog articles.
Combine data feeds
Leverage all your data, including online, offline, inventory, CRM, purchase, traffic source, etc.
EmotionsAI
Our personalization engine recognizes and segments your online shoppers into 10 emotional needs for an unbeatable ROI.
Widget Library
Test with pre-built experiences to boost engagement.
Autosuggest
Provide intelligent product and content suggestions in the search preview.
Audience Builder
Build your own segments based on a huge list of criteria including behavior, location and interests.
Promote products
Push products or categories across the site or to specific widgets.
GenAI Visual Editor
Your vision – our AI’s creation. Use natural language to guide our AI, and watch as it effortlessly builds or adjusts experiences in real-time.
Getting started
Start now, no matter what your website is built on
Book a demo
See AB Tasty in action and ask all your questions.
Connect your website
We integrate with any CMS. Our IT can jump in anytime to help.
Start testing ideas
Test directly on your website or using our API for server side experiments.
Boost conversions
Optimize and personalize your customers’ experiences.
Grow faster with
AB Tasty
Ask for your personalized plan and pricing now!
