Avis Budget Group, boost bookings with smarter AI testing
Your team needs to convert more website visitors while reducing developer reliance, right? AB Tasty uses AI-driven emotional segmentation and advanced CRO tools to turn your traffic into bookings and revenue.
Leading brands using us
Drive more conversions with AB Tasty
One unified platform for experimentation, personalization, and feature-flag control.
Run more tests, faster
Scale up from a couple of monthly experiments to agile, ongoing optimization with minimal IT dependency.
Tailor every rental experience
Use AI-driven emotional and behavioral segmentation to serve leisure renters, business travelers, and urban customers with relevant offers.
Increase value per booking
Optimize upsells like insurance, vehicle class upgrades, and EV options while protecting margins.
Empower your team
A visual editor and low-code widgets enable your marketing and UX teams to launch changes independently.
Support your global scale
Roll out successful campaigns and features across brands and markets without compromising speed or control.
Why switch from Optimizely
or Adobe Target to AB Tasty
AB Tasty helps your digital teams test faster, personalize deeper, and deliver results without heavy developer dependency.
One platform. Fewer hand-offs
While Optimizely and Adobe Target require multiple integrations or specialized development, AB Tasty gives you experimentation, personalization, and feature-flag control in a single unified tool.
Built for complex booking funnels and digital rental journeys
With support for web, mobile app, and server-side testing, AB Tasty lets you optimize rental flows, upsell offers, and member journeys across user-types—all in one place.
Speed and autonomy that drives conversion
Non-technical teams can launch tests confidently with a visual editor and low-code widgets—without waiting for development sprints or tool setups.
Support and flexibility you’ll actually feel
AB Tasty is rated higher than Adobe Target and Optimizely for ease of use and customer support—meaning your team gets hands-on guidance, plus fewer hidden costs.
By switching to AB Tasty, you give your rental brand the ability to launch work faster, personalize smarter, and scale conversion across every channel.
Where problems become possibilities
Too few tests and long release cycles
Problem solved: Empower non-technical teams to act fast, reduce dependency on dev, and accelerate optimization of rentals, upsells, and digital offers.
AB Tasty can help you fix this with:
- Visual editor and no‑code widgets: Marketing and UX teams can launch tests without waiting on developers.
- Centralized test library: Reuse successful templates to scale tests quickly across offers and segments.
- Real‑time activity dashboard: Track test status and performance instantly, reducing lag.
Conversion rates dip amid complex booking flows
Problem solved: Lower abandonment, increase completed bookings, and boost revenue from add-ons such as insurance, and upgrades.
AB Tasty can help you fix this with:
- A/B test different booking flows, layouts, and upsell placements to identify what works best.
- Personalize content based on guest type (e.g., business vs leisure), rental purpose, and seasonal demand.
- Quickly roll back underperforming variants to mitigate losses
Personalized offers struggle to reach diverse customer segments
Problem solved: Deliver more meaningful experiences, improve relevance of offers, increase average order value, and strengthen loyalty among high-value renters.
AB Tasty can help you fix this with:
- AI-driven segmentation: Identify and target guest groups with tailored messaging and offers.
- Feature flags: Launch personalized experiences for specific segments or markets safely and faster.
- Unified platform: Experimentation and personalization in one tool avoid fractured workflows.
Success stories
Case study
OUI.sncf Relies on AB Tasty for Risk-Free Innovation
+61%
Increase in conversion rate
Case study
How Best Western® Hotels & Resorts Increased Loyalty Program Engagement
+12%
Increase in loyalty account creations
Case study
On The Beach Tests the Water with Personalization
+200
more online bookings
Case study
Pan Pacific Hotels Group Uplifts Revenue with Audience Segmentation
+35%
Visitor-to-book rate
Want to see AB Tasty in action?
Build end-to-end experiences that drive growth across all digital channels.
AB Tasty named a 2025 G2 Best Software, reflecting high customer satisfaction and trust.
Leader in multiple categories, including A/B Testing, Personalization, Mobile App Optimization, and Feature Management.
AB Tasty works seamlessly with your existing setup
Adding a tool to your already complex tech stack can feel overwhelming. We work with you every step of the way to make sure setup is simple and fast.
Plug-and-Play Integration
- Works with your existing CMS, booking engines, and CRM.
- Minimal coding required; most setups are ready in days, not weeks.
- Most clients see value in the first experiment.
Guided Setup & Expert Support
- A dedicated onboarding team ensures smooth implementation.
- Step-by-step guidance from day one, so your team doesn’t have to figure it out alone.
No Risk to your live experience
- AB Tasty experiments run safely without impacting site performance.
- Test, validate, and roll out improvements gradually.
- No disruption to your existing booking flows.
Scales with your specific needs
- Handle thousands of dynamic offers, real-time personalization, and complex workflows without slowing down your site.
Book a chat with AB Tasty.
Discover how experimentation, advanced segmentation, and smarter offers can boost bookings, drive upsell revenue, and empower your marketing teams.
