Optimization Snaps

Direct Asia’s 5-Year Journey with AB Tasty

“The [AB Tasty] team is much more partners than suppliers.” We couldn’t ask for better feedback—that’s music to our ears!

Hearing this from a client truly validates our approach to collaboration.

This week for our Optimization Snaps, we sat down with Oliver Mallich, Head of Marketing & Partnerships at DirectAsia Insurance, to reflect on our successful 5+ year journey together.

It has been a privilege to support the DirectAsia team by providing actionable guidance, innovative test ideas, and a robust platform that enables them to move fast without breaking things.

 When you foster a true partnership, not just a vendor relationship, exceptional results naturally follow.  We are proud to be an extension of their team.

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