Innovation is a Process, Disruption is the Result.
Innovation and disruption don’t happen by chance – they’re built through the right strategic process.
In the latest Optimization Snaps video, Ben Labay, CEO of Speero, reveals a powerful three-step method to scale experimentation and drive real change:
- Step 1: Align with your goals and financial model. Your finance team is the Rosetta Stone for scaling experimentation.
- Step 2: Get up close to the customer’s problems. Focus your research and data through thematic analysis.
- Step 3: Build a cross-functional team. Your team’s collective expertise is one of the driving forces behind experimentation workshops.
