Podcasts

How Top CRO Professionals Think | Richard Joe

March 18, 2026

About Richard Joe

Richard Joe is an Experiment Lead at Yoghurt Digital. Richard is also the host of the podcast Experiment Nation. With more than 10,000 subscribers on YouTube, it has grown into a global community of CROs sharing fresh, innovative perspectives in the field. He has also spent several years gaining experience across a wide range of industries, including e-commerce, real estate, and healthcare. His background across SEO, paid search, and web development shaped the well-rounded CRO expertise he has today.

If there's no chance you'll fail, what will you try?

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