When you’re running experimentation for a high-traffic department store, speed isn’t optional – it’s everything.
At Åhléns, Moa Hillgren needed a way to move fast, test ideas easily, and deliver results without relying on developer resources.
With AB Tasty, her team was able to launch experiments quickly, no code, no bottlenecks, no waiting.
One simple test made a big impact: adding an extra navigation element on mobile.
The result?
📈 A 50% increase in clicks
💰 A measurable uplift in revenue
A perfect example of how fast experimentation can unlock immediate wins.
