Turn mobile experiments into measurable growth
Run A/B tests on your mobile apps and mobile pages, in production, with statistically rigorous results. Know exactly what drives revenue. Ship what works. Drop what doesn’t.
See AB Tasty in action,
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Data-driven growth
Run more tests, faster. Focus on what drives revenue
AB Tasty’s AI analyzes your traffic and behavioral data to prioritize the experiments with the highest business impact, so you always know what to test next.
With a no-code visual editor and server-side SDKs, your team runs experiments in days, not weeks.
Test a sticky CTA, a new onboarding flow, or an AI-powered product recommendation. Statistically rigorous results tell you exactly what to ship next.
Test in production
Real users. Real data. Results you can trust
AB Tasty runs experiments directly in production, on your live app and mobile site, so the data reflects how your actual users behave.
Experience continuity ensures each visitor sees the same variation across devices and sessions, whether they are anonymous or identified.
And with the 1 user 1 experiment option, you eliminate cross-test bias entirely. Your results are clean, reliable, and ready to act on.
Sequential testing alerts
Stop losing experiments before they cost you
Not every test is a winner, and the sooner you know, the better.
AB Tasty’s sequential testing alerts detect underperforming variations early and pause them automatically, so your team stops wasting time and resources on experiments that won’t convert.
The time and budget you save goes straight to your next high-impact idea.
Meet EVI, your AI that runs experiments with you
EVI is active at every stage of your mobile experimentation workflow.
Actionable ideas
EVI analyzes your traffic and behavioral data to surface the highest-impact features to test next. No guesswork, no blank page.
Instant variant creation
Describe the variant you want in a prompt. EVI generates it and integrates it directly into your workflow with no back-and-forth and no configuration overhead.
Automatic allocation
EVI’s multi-armed bandit algorithm shifts traffic toward winning variants as the experiment runs. You don’t wait for the end of the test to start winning.
Real-time insights
Results surface as they happen. EVI flags statistical significance, detects anomalies, and recommends next steps before you think to check.
Built for performance and scale
Bucketing file response time < 5ms
Global CDN with more than 200 PoPs (Points of Presence)
Decision API response time < 50ms
Global API endpoints with serverless compute services that auto-scale
Event-driven data platform
Our infrastructure supports petabytes of events with more than 900 clients around the world
Empower your team with dedicated support
Dedicated CSM
Your Customer Success Manager doesn’t just help you use the platform. They bring ideas on what to test, how to segment, and how to turn results into a roadmap.
Technical Solution Engineers
When your developers have questions, they get answers. Not a knowledge base link. Our technical team is available for depth, not just troubleshooting.
Local support
AB Tasty teams are available globally. Wherever you are, you get support from people in your timezone.
Mobile-first teams trust AB Tasty
Mobile App
Booking.com’s Partner Hub turned experimentation into measurable growth
Feature Experimentation
Whitepages boosts subscriptions with feature experimentation
Mobile App
OUI.sncf validated features on their mobile app
It’s been really great working with AB Tasty. Everybody I’ve encountered has been really helpful, genuine, and actually deeply cares about what it is we’re trying to achieve.
“We want to be quicker and more efficient in our releases, without increasing any risks associated with putting new features live. The platform lets us do this thanks to the different functionalities available in the platform, as well as advanced experimentation to optimize our product.”
It allows us build advanced personalization scenarios. The platform is very easy to use, and we’ve been able to put in place our campaigns very quickly thanks to the availability of both Customer Success Manager and Support teams.
Features
Everything you need for mobile app experimentation
Feature flag as a Service
Control all your feature flags in an easy to use web dashboard.
Feature management templates
Reusable templates to speed up use cases implementation.
User segments & targeting
Roll out new features to only subsets of users, using any user attributes you have access to.
Experiment platform
Focus on outcomes, not outputs. Run A/B tests to track the business impact of feature releases.
Smart Decision API
Our API will take the decision for you, who should see what, based on your visitor context.
Support for web, mobile apps, IoT, SPA (single-page applications)
Control your feature release in any environment: mobile apps, mobile pages, webpages, connected devices, etc.
Strong reports and data collect
Make informed decisions with best of breed reporting capabilities, including data filtering and export.
Agnostic API or SDKs
Choose whatever implementation method works best for you. From web-based to API-based, we’ve got you covered.
Automatic triggered rollback
Release risk-free by setting a rollback KPI to revert releases if this metric crosses a certain threshold.
ISO 27001 certified
We do our best to ensure your data is safe. Learn more or view our ISO 27001 certificate.
Instant updates
Update your native mobile application without waiting hours or days for store validation.
Premium local support
Benefit from bespoke onboarding and support from our CSMs and Technical Solution Engineers.
GDPR & CCPA compliant
As a European headquartered company, we’ve been aligning with Privacy standards since 2017.
Your stack is fully covered
Native SDKs for every environment your team works in. No workarounds, no compromises.
AB Tasty named a G2 Best Software
Leader in multiple categories, including A/B Testing, Personalization, Mobile App Optimization, and Feature Management. Our reviews reflect high customer satisfaction and trust.
One Platform
Feature experimentation is just the beginning
AB Tasty brings together every capability your team needs to optimize digital experiences at scale. From feature flags and A/B tests to personalization, e-merchandising, and progressive delivery. One platform, one place to build your optimization strategy
- Web experimentation
Visual A/B tests and multivariate experiments on your website, no code required. - Personalization
Deliver tailored experiences to each segment, powered by EVI. - E-merchandising
Optimize product listing pages and search results to maximize conversion.
Getting started
Start experimenting on mobile, now
Book a demo
See AB Tasty in action and ask all your questions.
Connect your SDK
iOS, Android, Flutter, or React Native. Up and running in minutes. Our IT can jump in anytime to help.
Flag your first feature
Wrap your next release. Define your audience, set your KPIs.
Experiment at scale
Experiment, measure, iterate – with EVI and your CSM alongside you.
Grow faster with
AB Tasty
Get a custom walkthrough of the platform.
