At AB Tasty, we know that data is the foundation of every great digital experience.
Getting accurate analytics shouldn’t feel like a guessing game. But with privacy changes, ad blockers, and browser updates, even the best teams have struggled to get clean, reliable data from their websites. We’ve seen it firsthand, and we knew something had to change.
That’s why we revamped our Google Analytics 4 (GA4) connector. It’s designed to make your data more trustworthy—without adding complexity for your team.
Designed for Today’s Data Challenges
Modern websites face a host of obstacles when it comes to data collection: privacy settings, ad blockers, and evolving browser behaviors can all impact the reliability of analytics. Our new GA4 connector is built to address these realities head-on, ensuring your data remains consistent and actionable.
Server-to-Server Integration for Unmatched Reliability
By sending events directly from AB Tasty’s servers to Google Analytics, we bypass the common pitfalls of browser-based tracking. This means your analytics are less susceptible to blockers and delays, and you can trust the numbers you see.
What’s Different?
The real shift is under the hood. Instead of sending data from the browser (where it can get blocked or delayed), our connector sends events straight from AB Tasty’s servers to GA4. This cuts out the usual noise and means your numbers in AB Tasty and GA4 finally match up.
We’ve made a significant enhancement to how data flows between AB Tasty and GA4. Instead of sending two separate hits—one to AB Tasty and another to GA4— to each platform, we now collect events once in AB Tasty, enrich them, and seamlessly send that unified data to GA4.
This streamlined process ensures that what you see in AB Tasty is exactly what appears in GA4—delivering near-instant updates and even greater accuracy across your reports.
Easy Set Up
You don’t need to be an engineer to get started. With our connector, setup is straightforward—just add your GA4 Measurement ID and API Secret in AB Tasty, and you’re good to go. No need for complex engineering or code changes, so your teams can focus on what matters: driving results.
Built for Scale, Backed by Experts
This connector is more than a technical upgrade—it’s a reflection of AB Tasty’s commitment to innovation and customer success. Our Data and DevOps teams have prioritized both reliability and scalability, with a target of less than 7% data discrepancy between AB Tasty and GA4. We’re setting a new benchmark for the industry.
Competitive Advantage: Why AB Tasty Leads the Way
AB Tasty is the first to address client-side tracking while following Google best practices with server-to-server hits sending.
AB Tasty’s early investment means clients benefit from a proven, reliable solution today. Whether you’re looking to solve existing analytics challenges or simply want the peace of mind that comes with trustworthy data, AB Tasty’s GA4 connector is here to help you succeed.
The Bottom Line
For brands that rely on data accuracy, the stakes are high. Data accuracy drives smarter decisions, better customer experiences, and stronger business outcomes.
FAQs
What is the new GA4 connector from AB Tasty?
The GA4 connector is an enhanced integration that allows you to send enriched event data directly from AB Tasty’s servers to Google Analytics 4, ensuring more reliable and accurate analytics.
How does the new connector improve data accuracy?
By sending a single, enriched event from AB Tasty to GA4, the connector eliminates discrepancies and delays that can occur with separate browser-based hits. This ensures that your data in both platforms matches and is updated in near real-time.
Why is server-to-server integration important?
Server-to-server integration bypasses common issues like ad blockers, privacy settings, and browser limitations that can interfere with client-side tracking. This means your analytics are more complete and trustworthy.
Is the connector difficult to set up ?
It’s very easy! Setting up the GA4 connector is straightforward. All you need to do is add your GA4 Measurement ID and API Secret in AB Tasty—no complex engineering or code changes required.
