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Protected: Top or Flop? The Live Experiment Challenge 

January 28, 2026

2 PM GMT

M. Debein
H. Hassan
R. Smith

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Webinars
Upcoming

Protected: Top or Flop? The Live Experiment Challenge 

January 28, 2026

2 PM GMT

M. Debein
H. Hassan
R. Smith
Case Study

From Static to Sales: Kurt Geiger’s AdaptiveCX Carousel Wins

+23%
traffic from the Home Page to PDP
Article
13min read

How To Build A Customer Journey Map?

Emily Healy

Emily Healy

Dec 22, 2025

Article
4min read

Do Experimentation Platforms Slow Down Your Site? How AB Tasty Ensures Performance First

Angelique de Taddeo

Angelique de Taddeo

Dec 18, 2025

Article
7min read

The Digital Upgrade: How Experimentation Drives Airline Revenue

John Hughes

John Hughes

Dec 17, 2025

Article
8min read

How Experimentation Can Help the Travel & Hospitality Industry Thrive

Emily Healy

Emily Healy

Dec 16, 2025

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Travel Essentials Kit: 10 Optimization Ideas for Travel and Hospitality brands

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Decoding Online Shopping: Consumer Trends for E-commerce in 2025

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Decoding Online Shopping: Cosmetics Consumer Trends for 2025

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Experiments club

A podcast on the culture of experimentation by AB Tasty.

Podcast
Season 5 Episode 2

Rethinking the Travel Experience | Danielle Harvey

Podcast
Season 5 Episode 1

Luxury’s Secret Weapon | Anaïs Levy

Podcast
Season 4 Episode 4

Failing Forward for Experimentation Success | Shiva Manjunath

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