Data-driven experiences with feature experimentation
Run sophisticated experiments across all channels and devices. With feature experimentation, teams can continuously optimize their product without risk in order to build better experiences and unlock new revenue opportunities.
Conversion rate
for Whitepages
+23%
Clicks on contact CTA for EDF
+20%
Transaction rate with feature experimentation
for Decathlon
+10%
What you get from partnering with us
Run server-side A/B tests without impacting performance
Ensure consistent, high quality experiences across all devices
Make data-based decisions with best of breed statistical engine
Quickly turn off features with a kill switch
AB Tasty’s Feature Experimentation
Run advanced multi-channel tests and track your business impact
Get critical live feedback from users
Let your customers decide what experience they prefer by running 2 versions of a UX in production. Measure and validate your impact.
- Continously gather feedback from your most relevant users to optimize your features.
- Test out your feature ideas to see if they resonate with your users before a full release.
- Data is collected by the platform when the user is exposed to the feature for reporting purposes to determine its impact.
We support your technology stack
Choose whatever implementation method works best for you: our agnostic API or one of our available SDKs.
Packed full of features
Feature flag as a Service
Control all your feature flags in an easy to use web dashboard.
Support for web, mobile apps, IoT, SPA (single-page applications)
Control your feature release in any environment: mobile apps, mobile pages, webpages, connected devices, etc.
Automatic triggered rollback
Release risk-free by setting a rollback KPI to revert releases if this metric crosses a certain threshold.
Feature management templates
Reusable templates to speed up use cases implementation.
Experiment platform
Focus on outcomes, not outputs. Run A/B tests to track the business impact of feature releases.
Strong reports and data collect
Make informed decisions with best of breed reporting capabilities, including data filtering and export.
ISO 27001 certified
We do our best to ensure your data is safe. Learn more or view our ISO 27001 certificate.
Premium local support
Benefit from bespoke onboarding and support from our CSMs and Technical Solution Engineers.
User segments & targeting
Roll out new features to only subsets of users, using any user attributes you have access to.
Smart Decision API
Our API will take the decision for you, who should see what, based on your visitor context.
Agnostic API or SDKs
Choose whatever implementation method works best for you. From web-based to API-based, we’ve got you covered.
Instant updates
Update your native mobile application without waiting hours or days for store validation.
GDPR & CCPA compliant
As a European headquartered company, we’ve been aligning with Privacy standards since 2017.
Optimize experiences on every device
Consumers don’t live in silos. Optimize across all devices, from desktop to mobile apps to connected devices.
Empower teams to make data-driven decisions
Make better informed decisions with pre-launch QA for configuration checks and strong reporting capabilities on data and flag usage. Analyze anywhere by integrating with third party tools.
Feature Experimentation that
generates growth
Case study
Whitepages Boosts Subscriptions with AB Tasty’s Feature Experimentation
+23%
Conversion rate increase
Case study
OUI.sncf Relies on AB Tasty for Risk-Free Innovation
+61%
increase in conversion rate
Case study
Smooth Sailing With AB Tasty: An Interview With Weekendesk
Getting started
Simple integration for fast and easy set-up
Designed for every team
Our platform was created for product teams and developers to manage, optimize and experiment with their features while minimizing risk of a negative user experience.
Digital expertise
Our friendly CSMs don’t just help you use the solution to its full potential, they also provide you with ideas on how to best optimize your feature experimentation strategy.
Integrated with your developer ecosystem
Our VS code extension means developers no longer need to switch between their coding environment and platform, facilitating the management and implementation of feature flags.
Built for performance and scale
Bucketing file response time < 5ms
Global CDN with more than 200 PoPs (Points of Presence)
Decision API response time < 50ms
Global API endpoints with serverless compute services that auto-scale
Event-driven data platform
Our infrastructure supports petabytes of events with more than 900 clients over the world
Why choose AB Tasty
as your preferred EOP
Market Leaders
As a Forrester Wave leader and with first-rate G2 peer reviews, over 1000 brands trust us to help their marketing and product teams optimize and innovate.
Pragmatic Support
Loved for our friendly and local support, as an AB Tasty customer you’ll gain invaluable insights from our global digital strategy experts to help you scale faster.
Privacy & Security
The protection of personal data is important to AB Tasty. We are GDPR and CCPA compliant, and support cookieless options.
Performance Focused
We understand that website performance is vital. AB Tasty provides multiple features to optimize performance and a flicker-free experimentation & innovation solution.
What our partners are saying
It allows us build advanced personalization scenarios. The platform is very easy to use, and we’ve been able to put in place our campaigns very quickly thanks to the availability of both Customer Success Manager and Support teams.
"We want to be quicker and more efficient in our releases, without increasing any risks associated with putting new features live. The platform lets us do this thanks to the different functionalities available in the platform, as well as advanced experimentation to optimize our product."
Grow faster with AB Tasty
Get a custom walkthrough of the platform