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Article
6min read

KPIs, Custom Metrics, and Evi: Supercharge AI Insights in AB Tasty

Emily Healy

Emily Healy

Feb 6, 2026

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Article
6min read

KPIs, Custom Metrics, and Evi: Supercharge AI Insights in AB Tasty

Emily Healy

Emily Healy

Feb 6, 2026

Article
5min read

From Messy to Manageable: Organizing Experiments with Folders & Buckets

Emily Healy

Emily Healy

Feb 3, 2026

Case Study

Yankee Candle Leverages User Research
to Realize A/B Testing Wins

7%
Product Detail Page Add to Cart
Article
11min read

Frequentist vs Bayesian Methods in A/B Testing

Hubert Wassner

Hubert Wassner

Feb 2, 2026

Optimization Snaps

How PureGym Built a Testing Mindset That Drives Growth

1:56 min

Optimization Snaps

Direct Asia’s 5-Year Journey with AB Tasty

2:16 min

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The Spontaneous Shift: Consumer E-Commerce Trends for 2026

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Travel Essentials Kit: 10 Optimization Ideas for Travel and Hospitality brands

E-book

Decoding Online Shopping: Consumer Trends for E-commerce in 2025

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Experiments club

A podcast on the culture of experimentation by AB Tasty.

Podcast
Season 5 Episode 2

Rethinking the Travel Experience | Danielle Harvey

Podcast
Season 5 Episode 1

Luxury’s Secret Weapon | Anaïs Levy

Podcast
Season 4 Episode 4

Failing Forward for Experimentation Success | Shiva Manjunath

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