A/B Testing with AI
Drive better results for every test with AI
Optimize 73% faster than before. From generating ROI driven ideas to deploying winners, let our AI handle the heavy lifting at every step. So your team runs more experiments, increases average order value, and delivers measurable ROI faster.
Get a demo
By completing the form, you’ll receive a custom walkthrough of the platform and a tailored plan for your company.
EVI
Meet EVI, the AI that runs experiments with you
Generate ROI driven ideas
EVI scans your traffic, behavioral data, and past test history to surface high-impact experiment hypotheses. Turning every experiment into an opportunity to increase revenue, reduce acquisition costs, and compound results over time.
Build variants in minutes
Create test variations in minutes with the no-code visual editor. Or let EVI generate copy and layout suggestions directly.
Target the right audience
Segment by behavior, device, traffic source, or by emotional state with EmotionsAI. The only experimentation platform with emotion-based segmentation built in.
Analyze results
EVI makes your results easy to understand: what won, why it won, and what to test next. Built-in frequentist and Bayesian stats give your team the confidence to act.
Deploy and scale
Roll out winning variants progressively with feature flags and rollouts.
Extend your winning experience across personalization, recommendations, and e-merchandising in the same platform.
Web experimentation
A/B, split, and multivariate tests across all pages and devices, with zero-flicker performance.
Mobile app testing
Experiment natively on iOS and Android, in the same workflow as your web tests.
Feature flags & rollouts
Ship features safely. Test in production. Roll back instantly if needed.
Built for each team that runs and builds experiments
AB Tasty is designed so marketing and product teams can move independently, without trading off depth for simplicity.
Marketing teams
Launch A/B tests and personalized experiences with a no-code visual editor. No dev queue. No delays.
Product & engineering teams
Full SDK, server-side testing, feature flags, and API access. For experiments that go beyond the front end.
International brands
Run experiments across all your markets and channels (web, mobile app). Deploy winning variants across your sites simultaneously, with GDPR compliance built in.
What could you achieve with Evi?
Leading companies get direct ROI with AB Tasty
Experimentation
GANNI experiments with its digital brand identity
Personalization
Personalizes customer journeys with EmotionsAI
Recommendations
Ulta beauty optimizes with product recommendations
More than a platform. A true partnership
Our seasoned optimization experts will guide you from step one to launch and provide ongoing guidance on your experimentation roadmap to ensure the best possible ROI.
As your team grows, we go with you. AB Tasty offers advanced workshops and CRO certifications to deepen your knowledge and elevate team performance.
Top rated enterprise solution on G2.com
Leader in:
A/B Testing, Personalization, Search and product recommendations, Feature management.
Features
Everything you need
to get your visitors from A to B
Test your journey
Easily run A/B tests, split tests, multivariate tests, multi-page tests, and A/A tests.
Visual Editor
No code, low code WYSIWYG editor to easily build variations with no technical knowledge needed.
Widget Library
Test with pre-built experiences to boost engagement.
Custom Widgets
Build, animate, re-use and share your own widgets.
Dynamic Allocation
Based multi-armed bandit, limit the loss in low performing variations.
Performance Center
Manage campaigns to maximize website performance.
Audience Builder
Build your own segments based on a huge list of criteria including behavior, location and interests.
Pre-built AI Segments
Target by engagement level, including disengaged, wandering, high-value and loyal visitors.
Cross-account sharing
Test go well? Spread the wealth by copying experiments across accounts.
Access Management & SSO
Leverage your own SSO and manage permissions on one account or across multiple.
EmotionsAI
Reduce neutral tests by seeing the impact of your test by emotional need.
Unlimited experimentation
Your ideas are never limited.
Full-stack experimentation
Experiment on both client-side and server-side.
Getting started is easy
Start experimenting at scale, now
Book a demo
See AB Tasty in action and ask all your questions.
Connect any website
We integrate with any CMS and any product feed. IT can jump in anytime to help.
Connect your favorite tools
GA4, Segment, Contentsquare, Salesforce… Plug into the stack you already use.
Start optimizing at scale
Run experiments across web, mobile, and server-side. Let EVI handle the rest.
See AB Tasty in action
Get expert CRO advice and your tailored plan during a personalized demo.
