Real-time personalization for every visitor
Deliver truly personalized experiences at every step of the customer journey by analyzing behavior in real time. AB Tasty dynamically adapts your website to deliver more relevant interactions, increase engagement, and maximize conversions.
Get your plan & pricing
By completing the form, you’ll receive a custom walkthrough of the platform and a tailored plan for your company.
Getting started is easy
Start now, no matter what your website is built on
Book a demo
See AB Tasty in action and ask all your questions.
Connect any platform
We integrate with any CMS and any product feed. IT can jump in anytime to help.
Start testing ideas
Test directly on your website or using our API for server side experiments.
Personalize from the very first interactioners
Anonymous visits. Most visitors arrive on your website without identifying themselves. AB Tasty collects data from the very first interaction to personalize the experience of anonymous visitors.
Segmentation. AB Tasty makes it easy to segment your audiences based on real-time behavior, intent, and emotional signals, without relying on login or CRM data.
Real-time adaptation. As visitors browse, experiences adapt instantly during the session, without waiting for a login, profile creation, or CRM data.
Experiment at scale
Web, mobile, app. Don’t limit your experimentation to your website. Dynamically test different messages, content, offers, and layouts across user segments. Wherever they are.
Customer journey. Measure the impact of each personalization across the entire journey: cart, checkout, emails, SMS, recommendations… and continuously refine your optimizations based on user reactions.
Create smarter, more easily
Collaboration. AB Tasty’s all-in-one platform makes it easy for product, marketing, and tech teams to work together.
No code. Every step of personalization is simplified thanks to an intuitive no-code editor and AI-powered automated segmentation.
Decisions. Make faster decisions with EVI, AB Tasty’s AI, which recommends the most relevant tests and highlights those with the highest business impact.
Meet Evi, your evidence-based marketing AI agent
Transform how you test, personalize and grow with AI.
Evi grounds every step in evidence. So wins are repeatable, measurable, and anything but lucky.
Actionable insights
Evi Ideas scans your pages and gives data-backed ideas that actually impact your roadmap.
No-code builder
No matter your coding skills, Evi Content transforms your concepts into experiments.
Better understanding
Evi Analysis analyzes your campaign data and delivers clear, actionable answers
More than a platform. A true partnership
AGILITY
Deploy your learnings quickly across brands and markets.
COLLABORATION
Your teams and ours work hand‑in‑hand to bring your ideas to life.
AUTONOMY
Benefit from the advice of our CRO experts, online training, and certifications.
EXPERTISE
Enjoy personalized support with our CSMs and developers.
Turn more traffic into loyal customers
Higher customer satisfaction
Reduced friction across journeys
Increased conversion rates
Stronger customer loyalty
Trusted by leader brands
Experimentation
GANNI experiments with it’s digital brand identity
Personalization
Clarins uses AB Tasty to personalize and build customer loyalty
Segmentation
Pan Pacific Hotels Group uplifts revenue with audience segmentation
AB Tasty named among the best G2 software in 2026
AB Tasty is one of the fastest solutions on the market (load time <30 ms), guaranteeing you a smooth experience without bugs.
A leader in several categories, including A/B Testing, Personalization, Mobile App Optimization, and Feature Management. Our reviews reflect high customer satisfaction and trust.
Features
Personalize without limits
Audience Builder
Build your own segments based on a huge list of criteria including behavior, location and interests.
Prioritization of personalization
Scale your campaigns and easily manage ranking.
Widget Library
Test with pre-built experiences to boost engagement.
Multi-experience personalization
Build experiences for multiple segments.
Autosuggest
Provide intelligent product and content suggestions in the search preview.
Engagement level
Automatically target wanderers, disengaged, loyal and valuable visitors.
Fully Automated
Pre-populated with customized data,
easily expandable to your needs.
EmotionsAI
Reduce neutral tests by seeing the impact of your test by emotional need.
Email Recommendations
Drive more CTR and conversions through email recommendations that generate at open.
Privacy compliant
Cookie-less by design and built for today’s evolving privacy standards.
20 Milliseconds
Instantly generate results for any
prediction model.
Unlimited experimentation
Your ideas are never limited.
Full-stack experimentation
Experiment on both client-side and server-side.
Start optimizing your customer experience today
Get expert CRO advices and your tailored plan during a personalized demo.
