Each quarter gets better and better with fresh new features! This is where you’ll always find what’s new with AB Tasty. Start scrolling – your new favorite way to optimize might be waiting right below.
Keep scrolling for better workflows & results
Let’s take the next step forward, together.
Custom Code Widget
Web Experimentation
Custom Code Widget: Build without limits
Technical users, this one’s for you! Blend the reliability of standard widgets with the freedom your own HTML, CSS, and JavaScript. Create sleek pop-ins, complex carousels, or dynamic features – whatever your campaign needs, you can build it your way.
Domain Delegation
Web Experimentation
Your tag, your domain: Domain delegation
Stay compliant, bypass third-party restrictions, and boost speed by hosting your AB Tasty tag on your own subdomain. AB Tasty handles all the setup and maintenance, so you get faster load times, better data governance, and a seamless experience – without extra effort.
EmotionsAI Segments
Web Experimentation
Feedback Analysis Copilot:
NPS/CSAT campaign simplified
Our Feedback Analysis Copilot uses AI to analyze your NPS/CSAT campaigns right within your reports – instantly identifying key themes, summarizing sentiment trends, and surfacing verbatim feedback to boost efficiency.
No extra steps, no manual work.
It’s the ultimate time-saver for teams handling high volumes of feedback.
Tag Changelogs
Tag Changelogs: Transparent tag releases
Our Tag Changelog gives you full visibility into every release.
Get both technical and high-level summaries, see what’s new, and track improvements—all on a dedicated, easy-to-navigate website. You’ll always be in the loop.
Tag V4
Tag V4: The upgrade your visitors will notice
Experience faster, lighter, and more compatible experimentation. AB Tasty’s Tag V4 delivers up to 5.7x quicker updates, supports Shadow DOM and iFrames, and reduces tag size by 2.3 KB – optimizing your site’s speed and compatibility for every visitor.
Shadow DOMs & iFrames
Web Experimentation
Build experiences for modern tech:
Shadow DOMs & iFrames
No matter how you evolve your website’s architecture, our Visual Editor will continue to be the easiest way to build experiences on the market. It now supports editing within ShadowDOMs and iFrames so you can easily create, modify, and manage content to deliver the latest in exciting experiences for your visitors.
Workflow Integrations
Web Experimentation
New workflow integrations:
Notion & Google Sheets
Easily track and share all of your AB Tasty campaigns in the same tools you already love using. Improve team collaboration and streamline data sharing – effortlessly.
EmotionsAI Segments
EmotionsAI
EmotionsAI segments🤝Your marketing stack
Integrate EmotionsAI with your favorite analytics tools: GA4, Piano Analytics/AT Internet, or SFMC. Set up our native connector in just a few clicks and push EmotionsAI segments to gain deeper insights, track how your audience responds, and spot personalization opportunities with ease.
Tag Setup
Tag setup, without the unsafe-eval
CTOs this ones for you!
The tag now works without needing to open the unsafe-eval policy, solving any security concerns.
What’s new?
What’s new with AB Tasty?
Get updates on the new (and improved) features right on this page! It’s a one-stop shop for all big product updates.
Want to scroll back to previous updates? Click the arrow below.
Get more teams testing, more experiments running, and more ROI with:
Mutually Exclusive Experiments
Web Experimentation
Mutually Exclusive Experiments
Introducing Mutually Exclusive Experiments, the fastest way to join the 1000 experiments club (not just a great podcast)! Have different teams launch multiple tests on the same page, at the same time, for the same audiences, and with the same goals. Whether running 2 experiments in the same flow or multiple tests to see potential interaction, this feature will let you test, test, and test without interaction effects, without hurting UX, and with reliable data to make the right decisions.
Campaigns at a Glance:
Web Experimentation
Status Overview Card
Get a snapshot of all campaign statuses, see distribution by type, and jump straight to the details with just one click. A quick, clear, and beautiful way to manage your campaigns — all from your master dashboard.
Learn more with our curated content places
Inspiration to Get You From A to B
Article
How Does AB Tasty’s Tag Performance Compare?
We’ve worked hard over the past couple of years to bring brands the best possible performance because we know good performance – good CX. So, what makes AB Tasty so fast?
Ebook
The Expert’s Personalization Playbook
How do you move from CRO fundamentals to implementing a sophisticated, data-driven personalization strategy that impacts conversions? Let’s look at advanced personalization techniques for CRO.
Case Study
Samsonite APAC personalizes journeys with EmotionsAI
Focusing on critical touchpoints like the homepage, product pages, and checkout, Samsonite saw +108% in clicks on product ratings from the competition segment and +7.17% in transaction rates.
One Platform for ALL Your Progress
Everything you need to optimize experiences and so much more
“From a software perspective, there’s always something new coming down the features pipeline… The AB Tasty team come up with lots of different ideas. Combining those with our concepts gives us the insight we need to develop our quarterly roadmap.”
Oliver Mallich
Head of Marketing and Partnerships at DirectAsia
Grow faster
with AB Tasty
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