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Our latest News

Jan 20, 2026

VWO and AB Tasty Join Forces to Redefine the Future of Digital Experience Optimization

Everstone Capital invests significant additional capital to create a scaled platform. Paris, January 20: VWO and AB Tasty, two pioneers in the optimization space, have entered into an agreement to combine, subject to customary closing conditions. This combination will create […]

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Nov 12, 2025

AB Tasty launches Evi, agentic AI tool for marketing experimentation

New AI agent draws on evidence, enabling brands to achieve 73% faster campaign setup and 2 [...]

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Sep 23, 2025

AB Tasty Announces One Platform

Changing How Marketing and Product Teams Optimize Customer Journeys AB Tasty today announc [...]

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May 30, 2024

AB Tasty Launches on Shopify App Store for Seamless E-commerce Optimization

AB Tasty has launched its app on the Shopify App Store, making it easier for e-commerce br [...]

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May 14, 2024

AB Tasty Joins Forces with Google Cloud

AB Tasty has announced a new collaboration with Google Cloud to enhance its digital experi [...]

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Mar 25, 2024

AB Tasty Elevates Analytics with Google BigQuery Integration

AB Tasty has integrated with Google BigQuery to elevate data analytics for digital experim [...]

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Feb 5, 2024

AB Tasty Unveils New Brand Identity to Reflect Innovation and Growth

AB Tasty has unveiled a refreshed brand identity that reflects its growth and innovation i [...]

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Sep 13, 2023

Announcing EmotionsAI, the Market’s First Solution for Detecting Digital Users’ Emotional Needs

AB Tasty announced today the launch of EmotionsAI. This new technology enables customers t [...]

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May 9, 2023

AB Tasty and Google Deepen Alliance

AB Tasty and Google are taking on digital experiences with expanded collaborative capabili [...]

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Apr 4, 2023

AB Tasty Integrates with GA4 for Enhanced Experimentation

AB Tasty has introduced a new integration with Google Analytics 4 (GA4) to enhance its exp [...]