Maison Francis Kurkdjian’s Signature Scent: Recommendations That Boost Conversions

Behind the scent: Who are Maison Francis Kurkdjian and LVMH?

Maison Francis Kurkdjian is a luxury perfume house founded in 2009 by world-renowned perfumer Francis Kurkdjian and entrepreneur Marc Chaya. Known for its timeless, expressive fragrances, Maison Francis Kurkdjian is part of the prestigious LVMH Group, the global leader in luxury goods spanning fashion, beauty, jewelry, and beyond.

As digital innovation becomes central to luxury retail, Maison Francis Kurkdjian and LVMH are turning to AB Tasty to elevate customer experience through recommendations and smarter, more personalized e-commerce strategies.

Notes of success: Product recommendations and personalization

In the world of luxury, personalization is everything. In 2025, Maison Francis Kurkdjian defined a bold set of digital goals: to personalize the online journey, continuously improve conversion rates pre- and post-checkout, and increase the average basket size.

Product recommendations emerged as a key lever to deliver these ambitions, but doing so with elegance and efficiency required the right technology partner.

With AB Tasty’s Recommendations and Merchandising solution, Maison Francis Kurkdjian transformed browsing into buying – and insights into action.

Scent-sational results:

Within weeks of implementation, Maison Francis Kurkdjian recorded tangible results. The average basket value increased, particularly among new collections. The sales index saw meaningful growth, demonstrating the immediate value of personalized product experiences. Collaboration was fluid throughout the project, with AB Tasty teams praised for their availability, responsiveness, and strategic insight.

This success story is not just about short-term wins—it represents a scalable approach to personalization and experimentation that can support LVMH maisons as they mature digitally and respond to evolving customer expectations.

“After the implementation, we actually saw tangible results, really in the first weeks.”

Louise Colin Tran, E-Commerce Manager at Maison Francis Kurkdjian (LVMH)

The perfect blend: AB Tasty powers Maison Francis Kurkdjian’s digital journey

AB Tasty’s Recommendations and Merchandising solution offered the flexibility, speed, and intelligence Maison Francis Kurkdjian needed. The implementation was seamless thanks to a smooth integration with existing analytics tools and hands-on support from AB Tasty’s dedicated team. More than a plug-and-play feature, the solution empowered Maison Francis Kurkdjian to A/B test recommendation strategies site-wide—turning experimentation into actionable growth.

What’s next? A fragrant path of continuous testing

The partnership continues with a roadmap focused on experimentation, learning, and evolving the personalization journey. Maison Francis Kurkdjian and LVMH are committed to pushing digital boundaries—guided by data, fueled by creativity, and supported by AB Tasty’s industry-leading platform.

“The partnership with the AB Tasty team is a winning one.”

Emilie Jolit, E-Commerce Project Manager at Maison Francis Kurkdjian (LVMH)

The essence of personalized luxury

By embracing experimentation and intelligent product recommendations, Maison Francis Kurkdjian and LVMH have laid the groundwork for a more digitally mature future. Their collaboration with AB Tasty didn’t just improve KPIs – it transformed the digital customer journey into a seamless, personalized experience.

As this perfume powerhouse continues testing, learning, and optimizing, one thing is clear: personalization is no longer a nice-to-have in luxury – it’s essential.

Ready to boost your brand’s performance with smarter recommendations? Let’s talk.