E-commerce never stays still. Just when you think you’ve mapped the customer journey, the path changes.
Join AB Tasty and Clarins as we discuss the seismic shift in consumer behaviour in 2026 and how you should be adjusting to it. With insights from leading global luxury beauty brand Clarins and data from our recent Consumer E-Commerce Trends ebook, this webinar will inspire your experimentation and send you away with an immediately actionable roadmap.
Clarins, a long-term AB Tasty customer, is a market leader in delivering outstanding digital experiences for its customers. Their web UX team has a culture of continual testing and optimisation, which has led to outstanding performance in personalisation and loyalty.
In this webinar, we’ll discuss data from our recent Consumer E-Commerce Trends for 2026 ebook, which surveyed 6,000 shoppers across the US, UK, France, Italy, and Australia to understand what’s really driving purchase decisions. beauty.
What you’ll learn about:
- The GenAI Explosion: It’s the fastest-growing discovery channel. Brands must adapt to being “read” by machines as well as people.
- The Impulse Revolution: With 74% of shoppers open to spontaneous buys, the opportunity to increase basket size through smart recommendations is massive.
- The Loyalty Loop: In a sea of options, shoppers are returning to the brands that reward them and treat them like individuals.
