Merchandising isn’t just about product placement anymore. The line between creative curation and performance optimization is blurring fast.
Join AB Tasty’s GTM Director, Paul Wourlod, as he unpacks how merchandising and optimization are no longer separate functions, and what that means for digital teams going forward.
Expect a behind-the-scenes look at how modern merchandising really works, with real stories, real results, and a few smart lessons you can take back to your team.
🎯 What you’ll learn:
- The pain points behind the shift
Why traditional merchandising isn’t cutting it anymore, and what’s changed in how teams need to think about product discovery and placement. - What success looks like (and how they got there)
A look at brands who’ve made the leap, what they did, what worked, and what surprised them along the way. - Where it’s all headed next
A forward-looking view on how AI, segmentation, and experimentation are shaping the future of product discovery and personalized experiences.
Speakers
Paul Wourlod
GTM Director, AB Tasty
Kate Feng
Growth Marketing Specialist, AB Tasty
