Not every experiment is a winner – and that’s exactly why we love them.
In this live session, we’ll dive into real experiments and A/B tests – the ones that nailed it, the ones that surprised us, and the ones that humbled us.
We’ll walk through the idea, the hypothesis, and the setup… and before we reveal the results, you’ll get to interact and vote live on whether each test was a top or a flop.
Because even when a test doesn’t perform as expected, the learning is often the biggest win.
Together with Jellyfish, our partner since 2013, we’ll walk through 5 experiments that truly moved the needle, across banking, luxury, and beauty.
What you’ll learn:
- How to turn test results, good and bad, into meaningful decisions
- Why some “sure bets” flop (and what they reveal about user behavior)
- Practical experiment ideas you can adapt and run yourself
- A smarter way to judge tests beyond simple win/lose outcomes
Speakers
Melanie Debein
Experience Optimization Director, Jellyfish
Havva Hassan
CX Director, Jellyfish
Rebecca Smith
Senior Customer Success Manager, AB Tasty
