Buckle Up for the AB Tasty Summer Roadtrip!
This summer, we’re hitting the road!
Games, interactive content, and a few unexpected turns – all delivered right to your inbox. Collect badges as you go, and you could win an iPad when we reach the final stop!
How it works
Get 2 emails a week
We’ll send you two fun-packed emails every week – with games to play, stories to read, and little surprises along the way.
Collect souvenirs
Complete activities to collect digital “souvenirs” – your proof that you’ve made each stop.
Reach the final stop
The more souvenirs you collect, the better your chances to win the grand prize: a brand-new iPad.
The itinerary
Get roadtrip-ready
Every great roadtrip starts with a little prep. Sign up now – the journey kicks off in August.
1. Traveler personality quiz
Are you a ‘planner’, a ‘last-minute booker’, or somewhere in between? Your travel habits reveal your testing style.
3. The experimentation explorer map
A choose-your-own-adventure game where every turn reveals how you navigate experimentation on the open road.
5. Experimentation tarot
Draw a card, trust your gut, and get a dose of wisdom to guide your next move on the road.
2. Ride-along story #1
Pull up for a real-world pit stop: how On the Beach embraced experimentation, and found smoother roads ahead.
4. Ride-along stories #2
Hop in for a behind-the-scenes look at how Samsonite packed experimentation into their journey – and what they discovered along te way.
6. The final stop
You’ve made it to the last stop – time to reflect, celebrate, and see what’s waiting at the end of the road.
AB Tasty,
Dare To Go Further
