How it works
The itinerary

Get roadtrip-ready
Every great roadtrip starts with a little prep. Sign up now – the journey kicks off in August.


1. Traveler personality quiz
Are you a ‘planner’, a ‘last-minute booker’, or somewhere in between? Your travel habits reveal your testing style.

3. The experimentation explorer map
A choose-your-own-adventure game where every turn reveals how you navigate experimentation on the open road.

5. Experimentation tarot
Draw a card, trust your gut, and get a dose of wisdom to guide your next move on the road.

2. Ride-along story #1
Pull up for a real-world pit stop: how On the Beach embraced experimentation, and found smoother roads ahead.

4. Ride-along stories #2
Hop in for a behind-the-scenes look at how Samsonite packed experimentation into their journey – and what they discovered along te way.

6. The final stop
You’ve made it to the last stop – time to reflect, celebrate, and see what’s waiting at the end of the road.


AB Tasty,
Dare To Go Further

