New AI agent draws on evidence, enabling brands to achieve 73% faster campaign setup and 25% increase in campaigns created.
AB Tasty today announces the launch of Evi, an AI agent designed to transform how brands optimize digital experiences.
Evi puts agentic AI to practical use for marketers, automating the entire A/B testing journey, from hypothesis creation to post-test analysis. Named after the evidence it is grounded in, Evi is trained on AB Tasty’s proprietary data and user insights. It draws on this data to help teams spot winning ideas, launch no-code experiments, and analyze results with precision, all while cutting down manual work. Evi reflects AB Tasty’s ongoing commitment to AI innovation to make experimentation faster, more transparent and more accessible.
More than 3,000 early adopters have reported significant efficiency gains, including a 73% reduction in campaign setup time and a 25% increase in campaign output.
“Marketing teams are under increasing pressure to prove impact,” said Alix de Sagazan, co-founder and CEO at AB Tasty. “But often they’re completely reliant on assumptions and guesswork – they don’t have access to the data that they need to be bold and confident in their campaigns. Evi helps teams move beyond assumptions, empowering them with evidence.”
Evi is integrated into every part of the user’s journey on the AB Tasty platform. The AI helps users with every step of the experimentation process, from ideation to creation and post-test analysis. This includes:
- Creating hypotheses: Evi helps users sharpen hypotheses with clear objectives. Evi evaluates statements against AB Tasty’s data models, assigns a quality score, highlights gaps when the score is low, and offers insights and edits to help users craft a solid hypothesis.
- Generating ideas: Evi generates new test concepts based on visual or contextual input. Users can upload a screenshot, describe their goal, and Evi proposes clear A/B test ideas, drawing on AB Tasty’s proprietary data and proven UX principles.
- Editing without technical expertise: Evi turns natural-language requests into precise on-page edits. Evi automatically generates the necessary JavaScript to target the correct elements in line with existing CSS and responsive layout. Users can build without coding knowledge and keep full control at every step – nothing goes live without approval.
- Performing simple, fast post-test analysis: Evi analyses campaign data and delivers clear, actionable results post-test. Evi automatically interprets qualitative feedback such as NPS and CSAT responses, identifies common themes and highlights key insights, giving teams a fast, structured view of customer feedback that saves hours of reporting.
Evi logs the details teams might otherwise miss, identifying hidden opportunities, surfacing meaningful patterns, and turning complex data into clear, actionable insights. Teams can confidently measure business impact, using AB Tasty’s patented metric to provide clear monthly revenue projections.
This latest launch cements AB Tasty’s commitment to AI innovation, following the launch of EmotionsAI in Summer 2023 and the company’s continued acquisitions since.
Learn more about Evi here: https://www.abtasty.com/evi/
