Personalizing the Moment: From Static to Living

The Future of Personalization: From Static to Living

Today, many brands make use of personalization – but their strategies are outdated and don’t accommodate for the 90% of anonymous website visitors.

In turn, many brands are beginning to build personalization strategies that incorporate the use of real-time personalization tactics – which can allow for instant personalization to boost conversions, retention rates, and brand loyalty. 

This e-book will serve as a guide to better understanding consumer behavior and how to 

implement effective personalization.

This e-book is perfect for:

• Understanding the limitations of traditional personalization, such as cookie dependency and the anonymity blindspot.
• Learning what real-time, adaptive personalization means and how it works.
• Introducing AdaptiveCX, AB Tasty’s real-time personalization engine.
• Discovering how to use EmotionsAI to understand the emotional drivers of purchasing decisions.
• Developing a roadmap to implementing a successful, privacy-first personalization strategy.
• Helping marketers, product managers, and e-commerce professionals create the perfect personalization plan.

The Proof is in the Personalization

Don’t just take our word for it. See how leading brands are turning real-time insights into revenue.

Global fashion brand Kurt Geiger transformed its homepage from a static storefront into an intelligent, adaptive experience. By using AdaptiveCX to create the perfect “Suggested For You” carousel, they saw immediate, impactful results:

• +23.28% uplift in homepage-to-product page conversion rate.
• +3.37% clicks to product page for users engaging with the carousel
• Significant growth in sessions with product views, demonstrating deeper product discovery.

Stop guessing. Start adapting.

This isn’t just another e-book. It’s your guide to mastering in-the-moment personalization. 

Building your roadmap for privacy-first personalization doesn’t need to be complicated.

Together, we can create ways to use in-session data to drive conversions without relying on third-party cookies, and turn compliance into a competitive advantage.