In Episode 3 of The Taste Test, host Natalia Soto sits down with Greg Mandeville, Senior Customer Success Manager at AB Tasty, to explore how AI-powered personalization is changing the game. They discuss how to transition from rigid, rule-based systems to a dynamic approach that adapts the experience for every user in real-time based on their predicted intent. As an expert in AdaptiveCX, Greg shares how businesses can move beyond static, segment-based personalization that often misses over 90% of traffic.
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