Everyone’s talking about AI. Fewer people are showing what it actually looks like in practice.
Join AB Tasty and Game Lounge for a candid conversation on how AI is changing experimentation, from uncovering opportunities and generating hypotheses to building, launching, and analysing tests. We’ll explore where AI genuinely speeds things up, where human expertise still matters most, and how leading teams are using both to make smarter decisions.
Along the way, we’ll share real examples, lessons learned, and a glimpse into what the future of experimentation could look like when AI becomes part of the workflow, not just another tool.
What you’ll learn:
- How AI is reshaping the experimentation process
- The difference between generative and agentic AI
- Practical ways to combine AI with human decision-making
- Real-world experimentation examples and results
- What comes next for testing, optimisation, and customer experience
If you’re curious about where AI fits into experimentation (and where it doesn’t), this session is for you.
