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A collection of insights from AB Tasty’s partners and internal experts on the importance of data in experience optimization.
Ashley Homestore eliminated client frustration by shortening the checkout process, reducing cart abandonment rates and creating a more fluid transition to the payment step.
Panasonic discovered how to effectively drive more customers to digital channels for faster support, creating a better experience for users and significantly reducing support costs.
Fenty wanted to test the CTAs driving traffic to new collections on their website. Through experimentation, the team discovered that larger CTAs had a significant impact on traffic.
During COVID, Lush ran experiments testing shopping preferences, comparing care packages with self care promotion. The experiment resulted in +$7.5K in transactions and provided insights on shopping behavior during this period.
Best Western ran a website personalization campaign using AB Tasty to encourage visitors to become members, use their accounts, and to take advantage of relevant discounts.
Accompaniment from A to Z. Benefit from a 360-degree perspective to optimize every facet of your digital strategy thanks to our network of world-class partner agencies.