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What we do in a nutshell
Our visual editor and widget library take code out of the equation, so you can run insightful campaigns without the time commitment or hassle.
Segment audiences to send the right message, to the person, at the right time—it's hyper-precision at hyper-speed.
Choose from a variety of industry-specific, customizable templates to nudge visitors into action.
Feature flags let product managers toggle new features on or off for a controlled - or personalized - rollout.
Test the waters with beta programs, canary testing, and other progressive rollout methods to minimize risk and launch with a clear conscience.
Go beyond client-side and add depth to your experimentation and personalization campaigns on all digital channels.
Watch a quick walkthrough of our platform.
What makes us different
You heard it here first
They nailed it
Inspired by other brands in the L’Oréal Luxe portfolio, such as Lancôme Biotherm, Urban Decay and YSL Beauty, the digital teams at Kiehl’s started working with AB Tasty in January 2018. With the help of their dedicated customer success manager the team surpassed their initial targets.
For travel sites, hero images are the window into fantastic vacation destinations. For the digital team at Best Western® Hotels & Resorts, who have a mountain of photographs at their disposal, the challenge was finding a way to efficiently determine the most impactful image to put front and center. Using AB Tasty’s AI-powered dynamic widget, Image Matchmaker, the team was able to automatically run an A/B test for each of the landing page’s 6 carousel images.
Grow faster with AB Tasty