Summer School for Digital Pros
Summer’s on, and you’re out of the office! But before you ditch the office chair for a beachside lounge, pack our essential Summer School Homework for Digital Pros – it’s the perfect poolside companion!
Our Concept
Why not revisit school in the most fun way possible this summer? Our Summer School for Digital Pros is here to make learning a blast! Dive into our interactive homework and sharpen your CX skills with the best insights from the 2023-2024 season.
Get two exciting and informative emails per week covering the key topics you need to be studying when you’re back from vacation.
Study Notes
To strengthen and expand your knowledge on today’s CRO fundamentals.
Case Studies
Discover how real-life optimization scenarios can be implemented with various strategies.
Fun and Games
(Because it’s still summer break!) We’ve got prizes for the most dedicated students among you.
This Summer’s Curriculum
1. Uncover the Mysteries of Online Purchasing Motivations!
Explore how to understand 2024’s hottest consumer trends to skyrocket your conversions.
8. Client-side & Server-side: Myth Busting
Let’s clear the confusion and learn the facts of how to build a complementarity client-side and server-side strategy.
2. Can CRO Lead to Sustainable Growth?
We’ll dive into best practices for a CRO setup that will promote lasting growth, and not just for summer!
4. AI: The Future of CRO
Discover the AI tools that will elevate your CRO strategy to the next level.
6. Emotional Personalization, What’s All the Hype About?
Your customer’s journey is filled with small emotion based decisions. Learn to pinpoint them and convert your users.
9. Your Final Session: Graduation Day!
Congratulations on completing your summer school homework. Thanks for being an exemplary student!
3. The Power of Cognitive Bias
We’ll reveal how to use cognitive biases to your advantage and turn website visitors into loyal fans.
5. Master the Customer Journey
Discover the 7 phases of the customer journey and how to meet expectations at every stage of the purchasing funnel.
7. The Art of Personal Shopping Assistance
Learn how to use product recommendations and search optimization to show your users you know them better than their BFF.
AB Tasty, Dare To Go Further
