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Stay ahead of accessibility regulations

New rules are coming, is your website ready?

Starting June 28, 2025, the European Accessibility Act (EAA) will require all digital products and services sold in the EU – including websites, apps, e-commerce, banking, and more – to be accessible to people with disabilities.

70%

of digital content is inaccessible

80%

of news sites are inaccessible

67%

of e-commerce sites are inaccessible

70%

of public service sites are inaccessible

Why make accessibility changes now?

There are 1.85 billion people worldwide who live with some form of disability. This makes accessibility not just a legal requirement, but a powerful opportunity to reach a massive, underserved audience.

Reach more customers

1 in 4 people have a disability affecting web use. Accessibility opens your business to millions of new users across Europe.

Avoid legal & financial risks

Non-compliance can mean fines up to €50,000 every six months, legal action, and exclusion from the EU market.

Future-proof your business

Accessibility standards are only getting stricter. Acting now keeps your brand competitive and compliant.

Brand presence in the EU

Beyond losing access to the European market, failing to meet EAA standards can damage your brand and bottom line.

Did you know?

1.85B

People have a disability impacting web use

285M

People are visually impaired.

300M

Men are fully or partially colorblind.

700M

People
have dyslexia.

What’s changing with the EAA?

The EAA is a new EU-wide law that mandates accessibility for digital products and services.

This means your website, mobile app, e-commerce platform, and digital devices must be usable by everyone – including the 1 in 4 people who have a disability affecting web use.

Countdown to compliance: Are you ready for it?

At AB Tasty, we help brands build inclusive, high-performing digital experiences — including optimizing for users with disabilities through experimentation, personalization, and UX improvements.

Read more with our “Practical Guide to the European Accessibility Act“.

FAQs about Accessibility

When does the EAA apply?

From June 28, 2025, for new digital services; full compliance by June 28, 2030.

What if we don’t comply with the EAA?

If you don’t follow the new EAA regulations, you risk fines up to €25,000 for missing an action plan, and €50,000 every six months for ongoing non-compliance, plus possible legal and reputation risks.

Does the EAA impact businesses outside the EU?

The EAA requires that all products and services sold within the EU be accessible to people with disabilities. (Read more about regulations for companies outside of the EU here)

How does the EAA impact businesses in the US or Canada?

If you sell products in the EU, the EAA requires that all products and services sold within the EU be accessible to people with disabilities.

How does the EAA impact businesses in the UK?

Commercial site owners must make “reasonable adjustments” to ensure access for disabled people, in line with the Equality Act 2021, while public websites must comply with the Accessibility Regulations 2018.