Breaking down silos between your data and your experiments
Every marketing team dreams of having a unified view of their customers. But in reality, data often lives in silos: a CRM here, a CDP there, a custom analytics tool somewhere else. If you want to use these audience segments inside AB Tasty for targeting and personalization, you need a simple way to connect them to our platform—regardless of the tool you use.
That’s exactly what AB Tasty’s Universal Connector delivers.
What is the Universal Connector?
The Universal Connector is built on top of AB Tasty’s Universal Data Connector (UDC). It allows you to import audience data from any third-party tool—even those not available as native integrations—and make them available in AB Tasty’s Segment Builder for experiments, personalizations, and patches.
In simple terms: If your tool can send audience data to AB Tasty, the Universal Connector can make it actionable.
Why it matters
- Agnostic by design: Works with any CRM, CDP, analytics platform or custom tool capable of sending data via API.
- Self-service: Marketers can set up their connectors through a simple interface—no heavy dev work required.
- Unified audience view: Imported audiences automatically appear in AB Tasty’s audience management and, once synced, are instantly available in the Segment Builder—ready to power your campaigns.
- Compatible with BYID: Works seamlessly with AB Tasty’s Bring Your Own ID feature, ensuring perfect reconciliation with your own user IDs across devices and platforms.
From complex workflows to a streamlined process
Traditional approach:
- Importing custom audiences often requires manual code injection, custom attributes, and support from technical teams.
- Segments have to be declared one by one in the JavaScript console, with a risk of errors.
With AB Tasty’s Universal Connector:
- Configure a connector in a few clicks: declare the source, specify how to identify the visitor (cookie, local storage, BYID), and let AB Tasty handle the reconciliation automatically.
- Audiences flow directly into the Segment Builder without manual coding.
Who benefits the most?
- Global brands with complex stacks: Multiple CRMs, custom CDPs, or proprietary data systems.
- The Travel & Hospitality industry: Hotel groups, cruise lines, and booking platforms that need to unify CRM, loyalty, and reservation data across web and mobile apps.
- The Retail & e-commerce sector: Brands that want to leverage loyalty IDs or offline CRM segments in their onsite personalizations.
A powerful use case: Travel & Hospitality
Travel brands often need to merge data from several tools: CRM, booking engines, loyalty programs, and mobile apps. The Universal Connector makes it easy to bring these audiences into AB Tasty and deliver hyper-personalized experiences.
For example, a major international hotel group uses the connector to unify audiences from its CDP and CRM, enabling precise targeting based on booking history and loyalty status across devices.
Getting started
The Universal Connector is designed to be quick to set up and easy to maintain. Most of the work can be done by a marketer, with only light support from a technical contact.
- Create your connector: Make sure the audience identifier matches your imported file and specify how visitors are identified—via cookie, localStorage, or your own ID (BYID). The connector will handle the rest.
- Send your audience data to UDC: Push your segments via a simple API call.
- Target with confidence: Once synced, your imported segments automatically appear in the Segment Builder, ready to use in experiments and personalizations.
Bonus point: No complex coding. No manual segment declarations. Just a straightforward connection between your data and AB Tasty.
Ready to unlock your audiences?
Go beyond native integrations and make any audience actionable with AB Tasty’s Universal Connector.
Contact your KAM and start importing any audience into AB Tasty today.
Discover the power of the Custom Pull Connector
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