On November 13th, AB Tasty brought together over 40 customers, partners, and digital experience leaders in New York City for Experience Next NYC. The event was a celebration of innovation, community, and the future of experimentation and personalization.
Spotlight on Customer Presentations
A highlight of the day was hearing directly from three standout brands, each sharing their unique journeys and results with AB Tasty:
1. Five Below
Five Below showcased how they leverage experimentation to better understand their Gen Z audience and optimize the digital experience for a fast-growing, trend-driven retail environment. Their team shared practical examples of how rapid testing and data-driven decision-making have helped them stay ahead of shifting customer preferences and deliver engaging, relevant experiences at scale.
2. Physicians Mutual
Physicians Mutual discussed how they leverage AB Tasty’s EmotionsAI to segment users by emotional engagement. This AI-driven tool analyzes user behavior to assign visitors to one of 10 emotional segments, enabling more precise targeting and personalization. By using EmotionsAI, Physicians Mutual can better understand and address the emotional needs of their customers, optimize digital journeys, and drive measurable results, all while maintaining compliance and trust in a regulated industry.
3. FootJoy
The FootJoy team inspired the room with their story of achieving a 9 out of 10 test success rate, far above the industry average. With a small team and no prior testing background, they embraced AB Tasty’s AI-powered tools to ideate, execute, and report on experiments quickly and confidently. Their experience is a testament to how accessible, AI-driven experimentation can empower teams of any size to deliver outsized results
More Event Highlights
Hands-On Learning:
Attendees got an exclusive first look at Wandz, AB Tasty’s newly acquired real-time adaptive customer experience platform. Wandz enables brands to deliver personalized experiences for the 90% of visitors who are anonymous or non-logged-in, adapting to every click, scroll, and session pattern in real time. With predictive AI, Wandz anticipates visitor intent within milliseconds, setting a new standard for personalization and helping brands achieve up to 15% revenue lift and 13.6% higher conversion rates. Showcasing how Wandz will close the gap for brands looking to engage every visitor, not just those with a known profile.
Meet Evi:
The event also introduced Evi, AB Tasty’s new evidence-based marketing agent. Evi is more than just an AI assistant, it’s a suite of intelligent tools designed to empower your entire workflow, from idea generation to reporting. Evi helps teams move faster, test smarter, and turn data into strategy without the guesswork. With features like Evi Ideas, Evi Content, Evi Hypothesize, and Evi Analysis, teams can unlock data-backed inspiration, craft clear hypotheses, and deliver straightforward insights, all in one place. Early adopters are already seeing a 53% increase in campaigns launched and 33% more experiments created, making Evi a true sidekick for digital teams.
Looking Ahead
Experience Next NYC was more than just an event, it was a celebration of our global customer community’s drive to push the boundaries of digital experience. The energy and ideas shared are already translating into new collaborations and customer initiatives, and we’re excited to see how these connections will shape the future of experimentation and personalization together.
Missed the event or want to relive the highlights?
Watch the full recap video here
Stay tuned for more Experience Next events and opportunities to connect, learn, and innovate together!
