Introduction
Running hundreds of experiments each year is a sign of a mature, data-driven organization – but it also comes with challenges.
How do you ensure that every test is running smoothly, and that critical issues don’t slip through the cracks?
At AB Tasty, we’ve listened to our clients’ pain points and are excited to announce the launch of Experiment Health Check: a new feature designed to make experimentation safer, smarter, and more efficient.
The Challenge: Keeping Experiments Healthy at Scale
For leading brands running over 100 campaigns a year, experimentation is at the heart of digital optimization.
But with so many campaigns running simultaneously, manually checking reports every day to spot issues is time-consuming and inefficient. Worse, problems like underperforming variations or sample ratio mismatches (SRM) can go unnoticed, leading to lost revenue or inconclusive results.
Our Solution: Experiment Health Check
Experiment Health Check is an automated monitoring system built directly into AB Tasty. It proactively alerts you to issues in your experiments, so you can act fast and keep your testing program on track.
Key Features:
- Automated Alerts: Get notified in-product (and by email, if you choose) when an experiment encounters a critical issue, such as:
- Underperforming variations (sequential testing alert)
- SRM (Sample Ratio Mismatch) problems
- Centralized Dashboard: Super-admins can view all alerts across accounts for a global overview.
- Customizable Notifications: Choose which alerts to display and how you want to receive them.
Why It Matters
- Proactive, Not Reactive: No more waiting until the end of a test or sifting through reports to find problems. Experiment Health Check surfaces issues as soon as they’re detected.
- Saves Time: Focus on insights and strategy, not manual monitoring.
- Peace of Mind: Most clients will rarely see alerts – only about 2% of campaigns encounter SRM issues – so you can be confident your experiments are running smoothly.
What’s Next?
Experiment Health Check is available to all AB Tasty clients as of June 2025.
Simply activate it in your dashboard to start benefiting from automated experiment monitoring. We’re committed to evolving this feature with more alert types and integrations based on your feedback.
