50 Tests
50 Brands
50 Success Stories
50 experiments to continuously optimize your website
Our team of experts gathered insights from 50 trusted brands around the world to understand the tests they’ve tried, the lessons they’ve learned, and the success they’ve had.
When it comes to building the best customer experience, the only way to do it is through testing. To that end, we have collected a variety of concrete experimentation and personalization ideas from our clients at all stages of the complex purchasing journey.
What’s inside
01
Use cases from sectors like beauty, travel, hospitality, fashion, retail, nonprofits, etc.
02
Multichannel coverage from desktop homepages, mobile websites and apps
03
Wide variety of tests from personalization, CTAs, navigation bars, product images, social proof, sticky banners, pop-ups, gamification, webcopy, giveaways, etc.
Take a Sneak Peek
- Simplify content that is ‘above the fold’
Shoot for simplicity on mobile by reducing clutter and allowing the most important items to shine, reducing bounce, and increasing conversion all in one go.
- Test free shipping and return callouts
Combat purchase anxiety with targeted messaging in key positions in the purchase funnel to boost transactions and revenue. That’s what French retailer agnès b. successfully tested when they created a multipage A/B test with two callouts to reassure customers about their purchasing decisions, resulting in an increase in transaction rates and revenue.
- Add a promotional banner to increase basket size
Support your sales-time promotional offerings with clear, targeted messaging that reaches the right customers and drives key basket KPIs. See how US-based cosmetics company Urban Decay paired a minimum spend discount campaign with a highly visible sticky banner on their website to nudge more visitors to buy.
- Simplify content that is ‘above the fold’
Shoot for simplicity on mobile by reducing clutter and allowing the most important items to shine, reducing bounce, and increasing conversion all in one go.
- Test free shipping and return callouts
Combat purchase anxiety with targeted messaging in key positions in the purchase funnel to boost transactions and revenue. That’s what French retailer agnès b. successfully tested when they created a multipage A/B test with two callouts to reassure customers about their purchasing decisions, resulting in an increase in transaction rates and revenue.
- Add a promotional banner to increase basket size
Support your sales-time promotional offerings with clear, targeted messaging that reaches the right customers and drives key basket KPIs. See how US-based cosmetics company Urban Decay paired a minimum spend discount campaign with a highly visible sticky banner on their website to nudge more visitors to buy.
When it comes to digital customer experiences, there is only one strategy if you want to stay ahead of the game: continuous optimization.
More test ideas are waiting for you
Don’t miss out on all the ways you can drive engagement, increase customer satisfaction, and continuously grow your e-commerce business.
Spark
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Get your copy of "50 Tests You Should Know for Website Optimization" now.
