Product: Merchandising

Case Studies

Devred Turns E-commerce Site Into a Strategic Growth Lever Thanks to AB Tasty

35% Weight in revenue

10% Utilization rate

Devred’s Digital Success Strategy:

Recommendations, Merchandising, and Web Experimentation with AB Tasty

Devred, the iconic men’s ready-to-wear brand, has risen to a major challenge: transforming its e-commerce site into a remove genuine driver of strategic growth.

With 300 physical shops and a well-established in-store identity, Devred has embarked on an ambitious drive to conquer digital experiences, attract younger customers, and boost its online performance.

The company chose AB Tasty to implement a comprehensive solution combining recommendations and merchandising as well as web experimentation in order to, reinvent the online customer experience and maximize its digital impact.

Download our case study to see how Devred achieved significant online sales growth by harnessing improved personalization and strategic merchandising, boosting the digital channel’s contribution to overall sales.

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Case Studies

From Complexity to Conversion: AB Tasty Transformed Groupe Équipement de la Maison’s Personalization Strategy

+21% Average basket on product pages

When Groupe Équipement de la Maison—parent company of Bricomarché, Brico Cash, and Bricorama—needed to deliver seamless personalization at scale, they turned to AB Tasty Recommendations and Merchandising. With over 800 stores and a catalog of 250,000+ products, managing manual product recommendations had become inefficient and unsustainable.

AB Tasty introduced a cookie-free, AI-driven personalization solution tailored to the group’s unique needs. By applying dynamic recommendations across the entire customer journey, including homepage, product pages, and even 404 error pages, AB Tasty helped Groupe Équipement de la Maison boost online performance while respecting privacy regulations.

The results were remarkable: a 21% increase in homepage conversion rates, a 21% growth in average basket value, and a 10% engagement rate with personalized recommendations. Beyond the metrics, the group saved time and resources, allowing teams to focus on high-value projects.

Ready to transform your e-commerce strategy with AB Tasty? Download the case study to learn more.

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Case Studies

Shifting Gears: How AB Tasty Helped La Bécanerie Drive More Sales

+11% Average Basket

Discover how La Bécanerie boosted sales and improved the shopping journey with AB Tasty’s automated bundles. See how personalized recommendations increased basket values by 11% and enhanced customer satisfaction—all with zero setup hassle.

La Bécanerie, a leader in motorcycle parts and equipment, needed a smarter way to enhance its e-commerce experience. With a vast catalog and a strong focus on customer satisfaction, the brand wanted to automate its merchandising while improving personalization across the shopping journey.

Enter AB Tasty’s automated bundles. By analyzing purchasing patterns, AB Tasty introduced dynamic product bundles that resonated with customers’ needs. The seamless integration ensured bundles fit perfectly within La Bécanerie’s existing site design, delivering a frictionless user experience.

The results? A 7% engagement rate among exposed visitors, with bundle users generating three times more sales than non-users. Basket values also saw an 11% increase, all while freeing up the business team’s time for high-value tasks.

Ready to transform your e-commerce strategy? Discover how AB Tasty helps brands like La Bécanerie unlock their potential with personalized, automated solutions

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Case Studies

Explore how Figaret’s personalization strategy boosts overall brand sales

+6% User Rate

+10% Revenue per User

How Figaret Transformed Sales with Smart Personalization

Since 1968, Figaret has been a symbol of timeless French elegance, crafting premium shirts and apparel that stand the test of time. But as shopping trends shifted online, this brand knew it was time to innovate. That’s why Figaret embraced AB Tasty’s personalization tools to revolutionize their online shopping experience—and the results speak for themselves.

With personalized product recommendations placed in all the right spots, Figaret made it easier than ever for shoppers to discover their next favorite piece.

On product pages, customers see suggestions tailored to their tastes, and after adding items to their cart, they’re tempted by similar products and top sellers. The result? A seamless, personalized shopping journey (and more sales!) that keeps customers coming back for more.

Ready to see what personalization can do for your business? Take inspiration from Figaret’s success story and start transforming your sales today.

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Case Studies

The Impact of Cookie-Free UX Personalization in E-commerce: Mademoiselle Bio

+9.2% in sales

+1.9% of conversions

Learn more about Mademoiselle Bio’s successful project to increase conversion rates and revenues.

Mademoiselle Bio, a leader in French organic cosmetics, partnered with AB Tasty to tackle the challenges of rising acquisition costs and the shift away from cookie-based personalization.

By implementing AB Tasty’s cookie-free personalization technology, the brand transformed its online shopping experience, leading to a 9.2% increase in sales, a 1.9% boost in conversions, and a 6.5% rise in average basket value.

Personalized product recommendations and intelligent e-merchandising helped guide customers through their shopping journeys, delivering tailored experiences that significantly enhanced engagement.

This successful project highlights how Mademoiselle Bio brought the personalized touch of in-store shopping to its online experience, creating a smoother and more intuitive journey for customers.

By tailoring product recommendations at every stage of the customer journey, Mademoiselle Bio not only boosts customer satisfaction but also builds stronger loyalty and increases sales.

Download the full case study to discover how Mademoiselle Bio maximized revenue and adapted to the evolving digital landscape without relying on cookies.

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Case Studies

Jacadi Boosts International E-Commerce Sales with AB Tasty 

12.7% Revenue Per User

10% Conversion Rate

Discover how Jacadi, a premier global brand in high-end children’s fashion, propelled its international e-commerce growth with AB Tasty’s cutting-edge product recommendation engine. With a presence in 39 countries and over 270 boutiques, Jacadi faced the challenge of delivering a personalized, seamless shopping experience across its ten international e-commerce sites.

By implementing AB Tasty’s AI-driven, personalized recommendations at crucial touchpoints in the customer journey, Jacadi achieved impressive results: a 15% increase in revenue from visitors who engaged with these tailored suggestions, and these customers spent 1.7 times more on average than others.

AB Tasty’s innovative, cookie-free technology not only enhanced Jacadi’s customer experience but also ensured compliance with global privacy regulations. This powerful solution is designed to adapt to the unique needs of global brands, making it the perfect choice for companies looking to optimize their e-commerce strategies.

Ready to elevate your online performance? Discover how AB Tasty can help you create high-performing, personalized shopping experiences that drive both customer satisfaction and business growth.

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Case Studies

Patyka Boosts Conversions and Enhances UX with AB Tasty

13% Visitors who see recommendations use them

2x Users of recently viewed products spend 2x as much as other

Discover how Patyka, a pioneer in organic and natural cosmetics, transformed its e-commerce platform with AB Tasty’s personalized user experience solutions. As a leading brand in the rapidly growing organic beauty market, Patyka sought to elevate its online presence to match its esteemed reputation in physical stores.

In 2022, Patyka undertook a digital acceleration project, focusing on optimizing their user experience to increase conversions and sales. By implementing AB Tasty’s intelligent e-merchandising, personalized product recommendations, and automated features like “recently viewed products” and “abandoned cart recovery,” Patyka significantly improved the relevance and fluidity of its customer journey.

The results were impressive—13% of visitors exposed to product recommendations used them, and users of the “recently viewed” products feature spent twice as much as others. Additionally, the automation of manual tasks freed up valuable time for Patyka’s teams to focus on high-value projects, further enhancing brand image and customer satisfaction.

Download the full case study now to learn how AB Tasty can help your brand achieve similar success.

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