Experiment at the speed of your ideas

Combine our easy-to-use experiment builder with best-in-class statistics for instant conversion uplift.

A/B/n testing
Build and compare two or more variations of the same element.
Split testing
Redirect traffic to new pages hosted on your servers.
Multivariate testing
Test combinations of changes to understand how they interact.
Funnel testing
Display changes consistently across multiple pages.
Test any idea, easily

Using our visual editor, anyone can easily add experiments– no coding required. Sometimes the most basic tests can have a profound impact, which is why we designed our WYSIWYG editor to be usable by all.

Focus on your core audiences

Trigger tests based on our huge selection of criteria: URL, geolocation, weather, purchase behavior, and tons more. If you’ve already got your audience segments centralized, you can even connect your DMP!

Case Study
Yves Saint Laurent saw time-to-value in 30 minutes

Yves Saint Laurent Beauty is known around the world for their luxurious skincare, makeup and fragrance products for men and women. With our WYSIWYG editor, they deployed a new version of their homepage that tested elements on their menu for greater transaction volume. See the impressive numbers of their campaign.

Let the data drive

AB Tasty reports on your custom goals in real-time, and displays confidence levels to help you make the right decisions, fast. For quick time-to-value, our dynamic allocation option helps automate the testing process to find winning variations quicker than ever.

Grow faster with AB Tasty