Unlock hidden value through
experimentation

As we like to say, experimentation makes perfect.
Test your website, app, features and so much more to be sure you’re driving the highest possible ROI from your digital touchpoints.

Let experimentation be your guide

You'll be up and running in no time - implementing hundreds of experiments to gain key insights and deliver more value along the way.

Easily experiment on your web visitors

It's never been more straightforward to build and deploy an experiment.
Quickly test your ideas and deliver better customer experiences.

Targeting segments

Through our powerful AI capabilities and CDP and data lake integrations, create granular user segments for your experiments. Start from pre-configured templates that you can easily customize, saving you time.

Learn more about segmentation

Create variations

From new blocks to buttons to pop-ups, change anything on your website with our drag and drop editor. Define events such as clicks and mouseovers, add custom scripts and/or widgets directly.

Learn more about widgets

Set goals

We have a broad range of KPI settings to track the success of your experiments: from action or page tracking to browsing-based behaviors or transaction settings. Create any combination of goals to evaluate performance.

Allocate traffic

Determining the reliability of an experiment is linked to its control group. Easily choose what portion of your traffic base gets exposed to experiments and compare results.

Data stack

AB Tasty fits perfectly into your data analytics stack. Easily send your campaign’s performance data to your analystics tool of choice in one click. Get a full 360 view of your user journey.

Bayesian
statistics engine

All the data you need to make informed decisions, at your fingertips. Use gain probability and median value to correctly assess the impact of your experiments, and safely update your website with winning variations.

Track the ROI
of your experiments

Identifying the business impact of your experiments can be a challenge - but not with our ROI dashboard. Track the impact of your tests compared to the original, and easily attribute gains in revenue to your experiments. Revenue is attributed by campaign and by time period, so you can report on results with ease.

Experimentation in practice

Increased conversions by +15%

Ashley's furniture eliminated client frustration by shortening the checkout process, reducing cart abandonment rates checkout and creating a more fluid transition to the payment step.