Pitch Your Tent for the AB Tasty Summer Camp!
Grab your marshmallow stick, camp is officially in session.
Expect a game here, a story there, and just enough CRO wisdom to bring home at the end of it all. Stick around until the last campfire, share your best LinkedIn recap of the summer, and the most creative post walks away with a £100 voucher.
How it works
1 email per week
Landing in your inbox all summer: quick games to play and real insights from brands who tested, learned, and grew.
Same time, every week
Consistent enough to become a habit, short enough to never feel like a chore.
Wrap it up on LinkedIn
Once the last email lands, post your favorite camp moment on LinkedIn with our hashtags #ABTasty #Optimization #Personalization #Experimentation. The most creative post takes home a £100 voucher.
What to expect
Roll call starts here
Sign up now, and save your seat by the fire, camp opens in August.
1. Which destination matches your travel style?
Answer a few quick questions about how you approach testing, and we’ll match you to your dream destination and your experimentation instincts.
3. 1 truth, 2 lies
Three test stories, but only 1 is true. Can you spot the ones we made up?
5. Guess the winning variation
Two versions, one winner. Can you spot which test actually converted better, before we reveal the results?
2. Story from the road: Air Europa
Pull up a seat for a real case study: how Air Europa built an experimentation program that actually moves the needle.
4. Story from the road: the state of mobile booking
A behind-the-scenes look at how major airlines handle (or fumble) the mobile booking journey, and what it means for conversion.
6. The final campfire
You’ve made it to the last stop. Time to share your favorite camp moment on LinkedIn, and see who takes home the £100 voucher.
AB Tasty,
Dare To Go Further
